Promotion Advertising And Public Relations â€Myassignmenthelp.Com

Question: Discuss About The Promotion Advertising And Public Relations? Answer: Introducation Gluten free 4U is the bake house which provide 100% gluten free and allergy friendly products, and this house is also specializing in providing variety of breads, cakes, savouries, pastries, pastas, biscuits and other bakery products. From last few years, demand of gluten free products has been raised by the consumers and nothing is done by the market for providing these products. Gluten Free 4 U is the bake house which offer gluten free and nut free products to their consumers, especially for those consumers who are suffering from Celiac and to those also who are not suffering from celiac but have problem of improper digestion. This bakery is providing high quality gluten free products. The main aim of this bakery is to provide gluten free products without compromising with the taste and these products are offering with the excellent service. In other words, gluten free products do not mean that the quality of the product and taste of the product is less. For this purpose company refine its recipes on continuous basis and ensures that they will satisfy the taste buds of their consumers. Products made by bakery are not only for celiac patients but these products are for everyone. Other objective of this bakery is to develop innovative and delicious range of products (Gluten Free 4U, n.d.). After working in traditional free bakeries, owner of Gluten Free 4 U noticed high demand of gluten free products in bakery items. Owners also realized that expectations of consumers in this field are not satisfied and market does not take any action for meeting the demand of the consumers. At that time, they decide to provide 100% gluten free products and introduce this innovative step in the market. The main approach of this bakery is to use high quality ingredients for the purpose of offering perfectly creates baked collection. Bakery assured their consumers by providing high quality delicious products without gluten and consistency of products also (Gluten Free 4U, n.d.). Customer: Generally, company targets every type of consumer in the market, but their main aim is to provide gluten free products to those consumers who are suffering from Celiac disease and improper digestion. Products are offered to those consumers also who are gluten intolerant follower or wants gluten free diet. As per the companys statement these products are not only for those who diagnosed celiac but for everyone who wants high quality and delicious taste. Bakery business is considered as very tricky business because it requires expertise and other factors such as accurate market, loyal customers, etc. it is necessary to establish unique taste for getting success in the market. In this part we conduct SWOT analysis of Gluten Free 4 U: Strength: strength of this bakery is that it provides large number of products which are offered to large number of consumers for the purpose of meeting their needs. Another and most important factor of this bakery house is that it provides gluten free products which are accompanied with excellent services. These products are offered to especially those consumers who are diagnosed celiac and suffering improper digestion. While providing gluten free products bakery does not compromise with the quality and the taste of the baked products. Weakness: the main weakness of the gluten free 4 u is the other bakeries which are offering gluten free products, and these bakeries pose challenging to the gluten free 4 u by already own saturated bakery business in Melbourne. Other weakness of this bakery house can be its chosen location. Some of these cafes are Seedling Cafe Melbourne CBD, Spudbar various Melbourne locations, etc (The Coeliac Plate, 2014). Opportunities: opportunities available to bakery are not limited, as there are number of consumers who love baked products but not able to consume them because of the gluten present in the products such as patients of improper digestion and celiac diagnosed. Gluten Free 4 u provides gluten free products to such consumers without compromising the taste and quality of the product. Threat: threat for business is established competitors who are running their business from many years in the Melbourne and earned loyal consumers. Other threat for business is new competitors who are also launching similar business at similar location because these new competitors are also offering their products with innovative techniques and better tastes. However, another area of threat is changing government policies regarding food standards (profitable Venture, 2017). Collaborators: Gluten free 4U conduct very hard work for reaching the position on which they are right now standing, and now they want to expand their business into Regional Victoria and Interstate for which bakery is looking for an options. They are looking for passionate and driven people who want to help the bakery by expanding the business, products and reputation of Gluten Free 4 U. however, it must be noted that right now there is no franchisee and collaboration of business (Gluten free 4u, n.d.). Competitors: Now, number of cafes and bakeries are there which offer gluten free products to their consumers with excellent services and some of these bakeries and cafes are: Gluten Free Swiss Cakes and Bread. Mister Nice Guy's Bakeshop. Black Ruby Bakeries. Caffe Strada. As stated above, some new competitors are also entering into the market which can be accessed as threat for the Gluten Free 4U (Yum gluten free, n.d.). Segmentation: Segmentation of market is designed for the purpose of analyzing the most profitable segments of market for the business. However, this analysis is also done for understanding the needs of the consumers. Market segmentation of gluten free products is stated below: In 2015, global market of gluten free products was valued at $3,126 million, and experts also make expectation that amount of this market will reach $5,279 million by 2022. This market expands almost at CAGR of 7.5%. Diet of gluten free products is necessary for those people who are suffering from celiac and improper digestion as it cause problem in small intestine of human body. This food also helps the people in improving their cholesterol level, energy levels, and digestive systems. Usually, these foods are considered as healthy foods and help in weight loss by making right combination with other foods (Satsangi, 2016). Growth of the market of gluten free products is expected by experts in near future because of increase in number of celiac patients. However, market growth is also driven by millennial, improvement in marketing activities, and improved distribution channels. The impacts of these drivers are expected to increase if small and medium sized manufacturing units increase their investments in this market. The global gluten free food market is expected to witness high growth in near future. Markets of gluten free products are based on type and geography. By type, market segments include more range of bakery products which are gluten free, baby food which is gluten free, ready means which are gluten free, and continental dishes which are gluten free. On the basis of geography market of gluten free products is segmented into North America, Europe, Asia-Pacific, and LAMEA. This can be understood through diagram stated in Appendices (Diagram 1). However, this market is also segmented on the basis of distribution channel and on the basis of source. As distribution channel includes conventional sources, hotels restaurants, educational institutions, hospitals drug stores, specialty services and on the basis of source oilseeds pulses, rice corn, dairy meat products, and other crops (Markets and Markets, 2015). Targeting market: As stated above, in near future market of gluten free products will expand because of which it becomes necessary that company change their strategy while targeting their consumers. Some changes are already occurred in the strategy of companies such as now companies mainly targeting the consumers suffering from celiac disease (Thomas, 2013). Similarly, companies can also target those peoples who are concerned about their health. As peer one research third category of people is also there who wants to buy gluten free products because of their nutritious value. Some people preferred gluten free products because of their urge to lose their weight. Therefore, companies can target those consumers who are conscious about their health and suffering from celiac and improper digestion (The Gluten Free agency, n.d.). Positioning: Positioning analysis is considered for the purpose of showing how the current brand of the company is perceived by its market place. In this while identifying the target market opportunities, it is necessary to compare the way brand of the company is perceived with the targeted market needs. In the Gluten Free 4 U is already established its offered products in the market by mainly concentrate on the integrity of the product. Product integrity of Gluten Free 4 U includes: Bakery provides high quality of texture, taste and structure in their products. Products served by Gluten Free 4U are 100% gluten and nut free, and they are allergy friendly also. Their products are manufactured in total gluten free environment. Products have capacity of being freeze and thaw stability (Gluten Free 4U, n.d.). Tactical Planning: Perception of consumers as gluten free products can be considered as key driver which increase the growth of the industry in next few years. Unique strategies are adopted by the manufacturers for increasing their sale and expanding their business such as in store cooking demonstrations, shelf tags indications etc. as stated, gluten free play key role in increasing the demand of their consumers (Dublin, 2017). Products: Product strategy can be considered as product life cycle and also the execution plan for further development. This strategy allows the business to concentrate on product attributes. Gluten Free 4 U can launch new products for the purpose of expanding their business and for also increase their market penetration. Gluten Free 4 U is already offering bakery products to their consumers but now they can also offer gluten free baby food, gluten free pasta, ready means which are gluten free because these products attract the consumers at global level. There are number of manufacturers such as Pinnacle Foods, Inc., Hain Celestial Group, Inc., General Mills, Inc., and Kellogg Company are increasing their market portfolio by introducing these products with high nutrition value. This can be understood through example; recently gluten free chocolate was launched by Udi's in UK, and the two categories of these chocolates that are milk chocolate and raisin clusters, plus milk chocolate and caramel clusters attract the large number of consumers (future market sights, 2017). Gluten Free 4 U can adopt two strategies for the purpose of expanding their business and launching their new products: Value based price is the strategy which is used by company for pricing their product at initial stage. This strategy is not used exclusively by the company, and value of the product is calculated by considering estimated value of the product to the consumer rather than the actual cost of the product or historical pricing. This can be understood through diagram 2 stated in appendices (Dholakia, 2016). In this strategy, Gluten Free 4 U can make their pricing strategy by considering the experience of their consumers and present value of the products offered by them. Other strategy is market penetration strategy which can be used by organizations for pricing their products. In these companies set low price at initial level of the product. The main aim of this strategy is to attract the new consumers on the basis of low cost of the product. This strategy is effect for the purpose of increasing the market share and sales volume by reducing the competition in the market. Gluten Free 4 U can use this strategy for launching their new products stated above and for attracting the consumers for new as well as existing products. By using this strategy they can reduce the competition at market level (Business dictionary, n.d.). Place strategy is considered as key strategy in the marketing mix related to any product and service. This strategy outlines how and where company should place their products and services for the purpose of gaining for the purpose of gaining market share and consumers. Gluten Free 4 U can place their products near the education institutions, fitness centers, and institutions where celiac patients get their treatment. However, they can also distribute and sell their products in grocery stores because in these stores high number of consumers can be gained by providing them everything under one roof. Bakery can target educational institutions and fitness centers because in these places because in these laces there are number of consumers who are fitness freak and health conscious. Promotion: Next and last strategy of tactical planning is promotion strategy, and this is considered as the stage when business decided to introduce its products in the market. It includes choice of communication they want to include in their marketing plan. For this purpose business conduct detail market research, segmentation of market, and decide their budget. Generally, large companies choose national campaign especially in those cases when brand is already familiar to the consumers. On the other hand, small companies have very limited options to promote their products. Sometimes, small business chooses direct selling of their products because of budget restriction (Universal Class, n.d.). Following are some options which can be used by gluten free 4U for promoting their products: Bakery can launch their product by using more creative format, because creative things always attract the consumers. Bakery can distribute free samples in the fitness centers and education institutions. Advertisements are the best way to make the people know about any new product. Social platforms can also be used for introducing the new product (Zucker, 2017). Conclusion: After considering the above facts, it is clear that Gluten free 4 u can expand their business by using the above stated strategies. Brief summary of these strategies are: Company can segmented their market on the basis of type and geography such as by type include more range of bakery products which are gluten free and geography market of gluten free products is segmented into North America, Europe, Asia-Pacific, and LAMEA. Companies can also target those peoples who are concerned about their health and people of third category also who wants to buy gluten free products because of their nutritious value. Marketing planning of company include four factors that are: Product: it includes launching of new products. Price: it includes value based strategy and penetration strategy Place: it includes those places where consumers can be gained such as fitness centers, grocery stores, etc. References: Adams, I. (2014). How to Shift From a Cost-Plus to a Value-Based Pricing Strategy. Viewed at: https://www.optimizationgroup.com/how-to-shift-from-a-cost-plus-to-a-value-based-pricing-strategy/. Accessed on 30th September 2017. Business dictionary. Market penetration pricing. Viewed at: https://www.businessdictionary.com/definition/market-penetration-pricing.html. Accessed on 30th September 2017. Dholakia, U. (2016). A Quick Guide to Value-Based Pricing. Viewed at: https://hbr.org/2016/08/a-quick-guide-to-value-based-pricing. Accessed on 30th September 2017. Dublin, (2017). 2017 Report Global $33+ Billion Gluten-Free Products Market Analysis 2014-2025 Research and Markets. Viewed at: https://www.aboutpharma.com/blog/2017/06/21/2017-report-global-33-billion-gluten-free-products-market-analysis-2014-2025-research-and-markets/. Accessed on 30th September 2017. Future Market sights, (2017). Gluten-Free Products Market: Global Industry Analysis and Opportunity Assessment 2015-2025. Viewed at: https://www.futuremarketinsights.com/reports/gluten-free-products-market. Accessed on 30th September 2017. Gluten Free 4 U. about Us. Viewed at: https://glutenfree4u.com.au/about-us/. Accessed on 30th September 2017. Gluten Free 4 U. Product Integrity. Viewed at: https://glutenfree4u.com.au/productintegrity/. Accessed on 30th September 2017. Gluten free 4U. Business Opportunities. Viewed at: https://glutenfree4u.com.au/business-opportunity/. Accessed on 30th September 2017. Gluten Free 4U. home. Viewed at: https://glutenfree4u.com.au/. Accessed on 30th September 2017. IBIS, (2017), Cake and Pastry Manufacturing in Australia. Viewed at: https://www.ibisworld.com.au/industry-trends/market-research-reports/manufacturing/food-product/cake-pastry-manufacturing.html. Accessed on 30th September 2017. Markets and Markets, (2015). Gluten-Free Products Market by Type (Bakery Products, Pizzas Pastas, Cereals Snacks, Savories, and Others), Source (Oilseeds Pulses, Rice Corn, Dairy Meat Products, and Other Crops), by Region - Global Trends Forecast to 2020. Viewed at: https://www.marketsandmarkets.com/Market-Reports/gluten-free-products-market-738.html. Accessed on 30th September 2017. Profitable Venture, (2017). Bakery Business Plan SWOT Analysis Sample. Viewed at: https://www.profitableventure.com/bakery-business-plan-swot-analysis/. Accessed on 30th September 2017. Satsangi, S. (2017). Gluten-free Products Market by Type (Gluten-free Baby Food, Gluten-free Pasta, Gluten-free Bakery Products, and Gluten-free Ready Meals) - Global Opportunity Analysis and Industry Forecast, 2014-2022. Viewed at: https://www.alliedmarketresearch.com/gluten-free-products-market. Accessed on 30th September 2017. The Coeliac Plate, (2014). 100% gluten free Melbourne. Viewed at: https://thecoeliacplate.com/melbourne-100percent-gluten-free/. Accessed on 30th September 2017. The Gluten free agency. Gluten-Free Market Trends. Viewed at: https://thegluten-freeagency.com/gluten-free-market-trends/. Accessed on 30th September 2017. Thomas, J. (2013). Gluten free: The marketing and regulatory environment. Viewed at: https://www.just-food.com/management-briefing/the-marketing-and-regulatory-environment_id123021.aspx. Accessed on 30th September 2017. Universal Class. Marketing Strategies: Promotion, Advertising, and Public Relations. Viewed at: https://www.universalclass.com/articles/business/marketing-strategies-promotion-advertising-and-public-relations.htm. Accessed on 30th September 2017. Yum gluten free. A guide to the latest gluten free bakeries. Viewed at: https://yumglutenfree.com.au/products/gluten-free-food/a-guide-to-the-latest-gluten-free-bakeries/. Accessed on 30th September 2017. Zucker, M. (2017). Marketing Healthy Food: Strategies To Make Discovery Easier. Viewed at: https://www.forbes.com/sites/matzucker/2017/02/22/marketing-healthy-food/#13f9603b62e8. Accessed on 30th September 2017.

Virtual Banking Essay Example For Students

Virtual Banking Essay TABLE OF CONTENTS01.00 EXECUTIVE SUMMARY02.00 TRENDS IN RETAIL BANKING03.00 ABOUT THE INTERNET04.00 VIRTUAL BANKING AND APPLICATIONS04.01 SMART CARDS05.00 EXAMPLES06.00 SECURITY ON THE INTERNET06.01 CRYPTOGRAPHY06.02 FIREWALLS06.03 TRUSTED OPERATING SYSTEMS07.00. REGULATIONS AND PROBLEMS08.00 CONCLUSION . 09.00. REFERENCES01.00EXECUTIVE SUMMARYThe Internet is emerging as an efficient delivery channel for financial services. WithInternet banking, customers do not need to have special bank-issued software. Banksmaintain their identity and can differentiate themselves by customizing the services And information they provide over the Internet. 02.00TRENDS IN RETAIL BANKINGWhat does better customer mean? Increasingly, customers are demanding moreconvenient ways to do their banking. An Ernst and Young study (Technology inBanking Report) concluded that nothing changes in the banking world if customerscannot get financial services when and where they wishthis means anywhere, at anytime. Statistics show that ATMs, telephone banking, and home banking account forover fifty percent of all banking transactions today, and total non-branch activity isgrowing at fifteen percent a year. In one survey (Web-Tech, Inc., May 17, 1995),eighty-two percent of 18- to 34-year olds polled preferred banks with 24-hourservice. Customers are also demanding a more sophisticated mix of products tailoredspecifically to their financial needs, and non-bank competitors are better fulfilling theseneeds. Banks today hold only 20% of household financial assets, versus 34% twentyyears ago; they have 30% of business deposits, versus 42% only seven years ago. We will write a custom essay on Virtual Banking specifically for you for only $16.38 $13.9/page Order now Nonbank credit card providers have gained inroads against banks, holding a 25%market share versus 5% in 1986 (WebTech, Inc., May 17, 1995). Internet banking offers an attractive solution to this redesigned products and services. Customers have 24-hour graphical-interface access to their accounts and appreciatethat their bank is doing something to make banking easier for them. 03.00ABOUT THE INTERNETThe Internet has exploded in the last two years thanks to the invention of the so-calledbrowser. A browser is a point-and-click software program that allows surfers tonavigate around the Internet without knowing any UNIX commands. The firstbrowser was developed by the National Center for Supercomputing Applications, agovernment agency. With a browser and access to the Internet, you can order a pizza,listen to and purchase a CD, stroll through the Louvre, or view satellite photographsof Scotland. Although it may get congested from time to time, the Internet itself is extremelyreliable. There is not actually any one network that is the Internet; it is made up ofthousands of networks that connect to each other through common routes, and theyall agree to carry each others traffic. There is a lot of money flowing up fr om localaccess providers to these national players, guaranteeing that the infrastructure willcontinue to expand to meet demand. Because so many resources are shared, the Internet is also very efficient. It costs a lotless to connect a business to the Internet than to lease telephone lines that customersdial into with their modems. Most likely Internet users will continue to be charged forthe size of the pipe connecting them to the Internet. The number of commercial entities with an Internet presence doubled in the first threemonths of 1995. Modems will keep getting faster, allowing more information, bettergraphics, and full-motion video to be downloaded more easily. However, in five yearsmost households will probably buy their Internet access from their cable company,who will provide them with a 10 megabit-per-second connection through their cablewire. A 10-MB connection would download in one second a file that takes a 28.8Kmodem five and a half minutes to download (WebTech, Inc., May 17 1995). .ub9b954a13eef51fdfdbaebd55a7b99cc , .ub9b954a13eef51fdfdbaebd55a7b99cc .postImageUrl , .ub9b954a13eef51fdfdbaebd55a7b99cc .centered-text-area { min-height: 80px; position: relative; } .ub9b954a13eef51fdfdbaebd55a7b99cc , .ub9b954a13eef51fdfdbaebd55a7b99cc:hover , .ub9b954a13eef51fdfdbaebd55a7b99cc:visited , .ub9b954a13eef51fdfdbaebd55a7b99cc:active { border:0!important; } .ub9b954a13eef51fdfdbaebd55a7b99cc .clearfix:after { content: ""; display: table; clear: both; } .ub9b954a13eef51fdfdbaebd55a7b99cc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub9b954a13eef51fdfdbaebd55a7b99cc:active , .ub9b954a13eef51fdfdbaebd55a7b99cc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub9b954a13eef51fdfdbaebd55a7b99cc .centered-text-area { width: 100%; position: relative ; } .ub9b954a13eef51fdfdbaebd55a7b99cc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub9b954a13eef51fdfdbaebd55a7b99cc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub9b954a13eef51fdfdbaebd55a7b99cc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub9b954a13eef51fdfdbaebd55a7b99cc:hover .ctaButton { background-color: #34495E!important; } .ub9b954a13eef51fdfdbaebd55a7b99cc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub9b954a13eef51fdfdbaebd55a7b99cc .ub9b954a13eef51fdfdbaebd55a7b99cc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub9b954a13eef51fdfdbaebd55a7b99cc:after { content: ""; display: block; clear: both; } READ: The Tempest Is A Play About The Power And Dangers Essay 04.00VIRTUAL BANKING AND APPLICATIONSPicture a bank without any branches. No tellers. No rows of desks. no racks ofbrochures, no automated teller machines outside. Picture, in fact, a virtual bank, onethat for the customer exists only in his or her office or home, as images on a computerscreen.US financial institutions are moving towards virtual banking. This strategyis about making bank products and services available to customers any time and anyplace they want them. As virtual banking becomes more popular, it is very likely thatmore customer service will be seen while the number of traditional teller-staffedbranche s will decline. Bank customers will move away from traditional banking andwill become more dependent on electronic transactions using ATMs or PCs (Britt,SavingsCommunity Banker, February 1995, p.9).Thanks to the revolution, financial institutions are using software programs, onlineservices, and even the Internet to allow customers to check balances, pay bills, andtransfer funds among accounts, Bankers promise that, in the near future, we will alsobe able to more easily buy certificates of deposit, mutual funds, and other investments,and even apply for loans electronically. For most people, todays best option may be plug into their bank through one of threeleading home-budgeting software programs: Intuits Quicken, Microsoft Money, andManaging Your Money. By charging $5 to $20 a month for such services, banks are sure to cash in on thehigh-tech superhighway. For customers, the job is made easy. All that is required is apersonal computer, software and a modem. On-screen instructions, laden withcolorful graphics and pictures, explain how to select and work on various tasks. Thesystem automatically calculates and updates account balances and keeps records ofbills. A handful of banks have already set up home pages on the Internet to provideinformation to their existing and potential customers about upcoming services. Theystarted their transactions. Internet banking differs from the traditional PC bankingmodel in several ways. In most home banking ventures, the bank sends an applicationsoftware program to the customer which runs on the customers PC. The customerthen dials into the bank with their modem, downloads data, and runs the programsthat are resident on their computer, perhaps sending back a batch of requests such astransfers between accounts. It demands more and more space and speed from thecustomers computer. With Internet banking, on the other hand, there are potentialcustomers who already have all the software they need to do their banking, since allthey need is a browser. The actual banking software resides on the banks server inthe form of their home page. This software can be updated at any moment with newinformation, such as new p rices or products, without having to send anything to thecustomer; it can also continue to expand and become more sophisticated withoutbecoming cumbersome for the customer to operate. Banking with a browser, on theother hand, involves a continuous, interactive session, initiated by a local telephone callto a local access provider or online service. A home page in the Internet is not only a customized product tailored specificallyfor that banks customers, but an advertisement for the bank as well. Early entrants in the Internet banking market will benefit on multiple fronts. Thesebanks will appeal to a vast new potential market who represent an attractivedemographic segment: educated, professional, affluent. These new customers will savebanks money because they will visit branches less frequently and will switch frompaper to electronic transactions. More importantly, by developing internal expertisetoday, banks can position themselves to react quickly to competitive moves andconsumer trends as the financial services industry evolves. These banks will see thebenefits of early players and they will enjoy the public relations boost that comes frombeing a market leader(WebTech, Inc., May 17, 1995). .ue90dab2ff0bb4468ac76fbc1c2705135 , .ue90dab2ff0bb4468ac76fbc1c2705135 .postImageUrl , .ue90dab2ff0bb4468ac76fbc1c2705135 .centered-text-area { min-height: 80px; position: relative; } .ue90dab2ff0bb4468ac76fbc1c2705135 , .ue90dab2ff0bb4468ac76fbc1c2705135:hover , .ue90dab2ff0bb4468ac76fbc1c2705135:visited , .ue90dab2ff0bb4468ac76fbc1c2705135:active { border:0!important; } .ue90dab2ff0bb4468ac76fbc1c2705135 .clearfix:after { content: ""; display: table; clear: both; } .ue90dab2ff0bb4468ac76fbc1c2705135 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue90dab2ff0bb4468ac76fbc1c2705135:active , .ue90dab2ff0bb4468ac76fbc1c2705135:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue90dab2ff0bb4468ac76fbc1c2705135 .centered-text-area { width: 100%; position: relative ; } .ue90dab2ff0bb4468ac76fbc1c2705135 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue90dab2ff0bb4468ac76fbc1c2705135 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue90dab2ff0bb4468ac76fbc1c2705135 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue90dab2ff0bb4468ac76fbc1c2705135:hover .ctaButton { background-color: #34495E!important; } .ue90dab2ff0bb4468ac76fbc1c2705135 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue90dab2ff0bb4468ac76fbc1c2705135 .ue90dab2ff0bb4468ac76fbc1c2705135-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue90dab2ff0bb4468ac76fbc1c2705135:after { content: ""; display: block; clear: both; } READ: Pyramid Principle Exercise Essay INTERACIVE APPLICATIONSIn Columbus, Ohio, Huntington Bancshares Inc. has put its stamp on the virtual bankconcept with Huntingtons Access, an automated branch office thats always open. The Access branch houses both traditional and advanced-function automated tellermachines that use imaging technology to display deposited checks for verification andto cash a check to the nearest dollar. Also on site is the Personal Touch screen,interactive video kiosks where customers can conduct a variety of transactions. At thetouch screen, customers are able to talk face to image with a customer servicerepresentative. Banks find themselves facing a window of customer opportunity. In a lot of theirother business transactions, the retail customer in general is learning to self-serve. And, of much more importance, he or she is learning to self-sell, says GeorgeBollenbacher, manager of strategy and business development for worldwide financialservices at Unisys Corp. In short, they are ready for self-banking. Some progressive banks already have a presence on the World Wide Web. WellsFargo Bank of San Francisco gives customers access to current account balanceinformation and transaction histories at its Web site Using browsers from NetscapeCommunications Corp. First Union Bank, in alliance with Open Market Inc. plans byyears end to offer full Web transaction services to its 10 million customers (Kay, A.,Communications Week, August 14, l995, p.36-40). 05.00SMART CARDSEmployees at Bank of America, Chemical, Wells Fargo, and other large U.S. banksuse them to buy lunch and snacks. Smart cards-plastic cards with computer chips-arestarting to be used for prepayment, debit, and credit purchases all over the world. Inthe U.S., smart cards can be only used at a contained group of machines, or for onepurpose. They are part of the broader shift to electronic delivery, to making ATMsmore functional, to using PCs and the Internet to do home banking, to going to POSterminals to get cash back, to getting electronic benefits transfer off a card. saysEdgar Brown, senior vice- president of alternative delivery products at First Union,Charlotte, N.C. One of the advantage of using chips on cards with or instead of magnetic stripes isbetter security. Microprocessor chips are very difficult to alter or forge. Chips cancarry more information than magnetic stripes can. A microprocessor chip can store upeight kilobytes of data. Smart cards make possible cheaper and faster payments. Money can be deducted from a chip without on-line authorization. This makes for atwo-second transaction versus an up-to-two-minutes one, and telecommunicationscosts are saved (Lunt, P., ABA Banking Journal, September 1995, p.46). 09.00 REFERENCES Britt, P. (1995, February). Savings;Community Banker. Humpehreys, K. (1995). Security First Network Bank. http://www.sfnb.html. Internet Banking. (1995, May 17). WebTech, Inc. Online information. Kay, A. (1995, August 14). Interactive Applications. Communications Week,36-40. Lunt, P. (1995, September). ABA Banking Journal, 46. Wells Fargo Bank. (1995, May). The Orange County Register. Words/ Pages : 2,475 / 24

Reflexive Spanish Verbs With an Indirect Object

Reflexive Spanish Verbs With an Indirect Object Spanish often uses reflexive verbs  in a way that seems unfamiliar to English speakers. And they can seem downright indecipherable at when they are in sentences include two object pronouns of a single verb, a phenomenon that is unheard of in everyday English unless those pronouns are connected by and or or. Here are three examples of sentences that include two object pronouns that have different grammatical functions (that is, that arent joined by a conjunction such as y or o). Translations given arent the only ones possible; alternatives are explained below.) Se me rompià ³ la taza. (The objects are se and me. My cup got broken.) ¿Se te olvidà ³ el tomate? (The object pronouns are te and me. Did you forget the tomato?)La espiritualidad es algo que se nos despierta en cierto momento de nuestra vida. (The object pronouns are se and te. Spirituality is something that awakens for us at a certain time of our lives.) Why Two Objects Are Used You may have noticed that the three translations above took different approaches- but that none of the translations are literal, word-for-word ones, which wouldnt make sense. The key to understanding these sentences grammatically is to remember that the se in each of these cases is part of a reflexive verb, and that the other pronoun is an indirect object, one that tells who is affected by a verbs action. Basically, a reflexive construction is one in which the subject of a verb acts on itself. An example in English would be I see myself (Me veo in Spanish), where the person speaking is both seeing and being seen. In Spanish, however, it is possible to think of a verb acting on itself even when we dont translate it that way in English. This can be seen in the first example, where the most common definition of romper is to break. So we can think of romperse (romper plus the reflexive pronoun se) as meaning to break itself, (The translation to be broken might also be used.) The other pronoun, in this case me, tells us is affected by that breaking. In English, we might translate the indirect object me as me, to me, or for me. So a fully literal meaning of the sentence might be something like The cup broken itself to me. Obviously that doesnt make much sense. So how do we translate such a sentence. Normally, if a cup breaks and it affects me, its probably my cup, so we could say My cup broke or My cup got broken. And even I broken the cup would be fine if that fit the context of what happened. The other sentences can be analyzed in the same way. In the second example, olvidarse typically means to be forgotten rather than the literal to forget itself. And if the forgetting of the tomato affects you, you are probably the person who lost it, and the the translation given. And in the third example, despertarse usually means to wake up or to awaken. Without the nos in the sentence, we could could think merely of spirituality waking up. The for us is used to clearly indicate who is a beneficiary of the verbs action, although awakens us could be used. Note how in all these sentences, the se is placed before other pronoun. Se should not be placed between a verb and any other object pronoun. Other Sample Sentences You can see how this pattern is followed with the other sentences. Again, the translations given arent the only ones possible: Estoy agradecido no se me ocurrià ³ antes. (Im grateful it didnt happen to me sooner.) ¡El cielo se nos cae encima! (The sky is falling on us!)Pedid y se os dar. (Ask and it will be given to you.)Que se te moje el telà ©fono mà ³vil es una de las peores cosas que puede pasar. (Getting your cellphone wet is one of the worst things that can happen to you.) Key Takeaways The reflexive pronoun se can be used along with indirect object pronouns that indicate who is affected by the action of the reflexive verb.Se is placed before the indirect object pronoun.Sentences using se and an indirect pronoun can be translated in at least three different ways.

Using the ToString Method in Visual Basic .NET

Using the ToString Method in Visual Basic .NET The ToString method is one of the fundamental methods in the root of the entire .NET Framework. That makes it available in every other object. But, since its overridden in most objects, the implementation is often very different in different objects. And that makes a number of tricks with ToString possible. Displaying the Bits in a Number If you have a series of bits in, for example, a Char variable, this tip shows you how to display them as 1s and 0s (the binary equivalent). Suppose you have ... Dim MyChar As Char a character selected at random just to get a series of eight bits MyChar $ The easiest way I know of is to use the ToString method of the Convert class. For example: Console.WriteLine(Convert.ToString(Convert.ToInt16(MyChar), 2)) This gives you ... 100100 ... in the Output window. There are 36 overridden methods of the ToString method in the Convert class alone. Click Here to display the illustrationClick the Back button on your browser to return In this case, the ToString method does a radix conversion based on the value of the second parameter which can be 2 (binary), 8 (octal), 10 (decimal) or 16 (hexadecimal). Formatting Strings With the ToString Method Heres how to use ToString to format a date: Dim theDate As Date #12/25/2005# TextBox1.Text theDate.ToString(MMMM d, yyyy) And adding culture information is easy! Suppose you want to display the date from a structure in, say, Spain. Just add a CultureInfo object. Dim MyCulture As _   Ã‚  Ã‚  New System.Globalization.CultureInfo(es-ES) CultureDateEcho.Text _   Ã‚  Ã‚  theDate.ToString(MMMM d, yyyy, MyCulture) The result is: diciembre 25, 2005 The culture code is a property of the MyCulture object. The CultureInfo object is an example of a provider. The constant es-ES isnt being passed as a parameter; an instance of the CultureInfo object is. Search the VB.NET Help system for CultureInfo to see the list of supported cultures.

Marilyn Monroe by Barbara Leaming Essay Example | Topics and Well Written Essays - 750 words

Marilyn Monroe by Barbara Leaming - Essay Example In some ways the book tells a story that is very familiar. Thus Marilyn Monroe is portrayed as an abused, confused girl from an orphanage with an insane mother who lives in an asylum. By a remarkable mixture of luck, co-incidence and the personal magnetism that the young girl possessed Marilyn Monroe rises to become the most successful movie star of her time. Subsequently she falls and eventually dies, the victim of drug abuse, self-hatred and a destructive life-style that left her few options. Beyond this familiar characterization, Leaming suggests that Marilyn Monroe was in fact far more in control of her life than most biographers have given her due. Thus her rise to fame and subsequent crash to probably suicide was more within Monroe's own hands than people appreciated at the time or have seen ever since. Leaming suggests that Monroe was in fact highly ambitious and knew how to construct an apparently irresistible persona that would both fascinate and intrigue the public. From her rendition of "Happy Birthday" for President John F Kennedy to her attempts at choosing exactly the right movie at the right time and even to her somewhat bizarre choices of husbands including the cerebral playwright Arthur Miller, Leaming argues that Monroe was far more in control of her life than appeared from the outside. This control is especially seen in the long and complex negotiations with movie studies that are documented throughout the book. The fact that Monroe had a first-class business mind beyond the "dumb blonde" persona that she often portrayed has seldom been considered. It is, indeed, a fact about many Hollywood stars that is often ignored or downplayed. Leaming does not explore the apparent contradiction between this competitive, manipulative Monroe and the out-of-control drug addict who could not stand the natural process of aging and the loss of looks. This is a pity, as the two sides of Monroe sit uneasily besides one another without being really reconciled. Perhaps Leaming is suggesting that they cannot be explained: they merely exist. This portrayal of Marilyn Monroe sits somewhat uneasily with the overall pessimistic tone of the book as the star's life is seen as on a downward spiral from birth, despite the wealth and fame that she eventually achieved. If Monroe was in control of her life, she apparently sought to destroy herself within Leaming's portrayal. The final moments of her life are shown to be a mixture of accident and deliberation. According to Leaming, Marilyn Monroe may have taken her final overdose because her psychiatrist was going out to dinner and would not talk to her until the next day. Monroe felt abandoned and thus killed herself. To conclude, Leaming brings a new perspective and new material to one of the most studied and written about figures in American cultural history. She portrays the culture that Monroe lived within in a provocative manner, showing that the iconic playwright (and Monroe's one-time husband) was involved in a bizarre rivalry with every other male in her life. She shows that Monroe tried to control her life in a manner that has seldom been explored, but that this attempt was ultimately doomed because of an insane streak that Monroe probably inherited from her mother. Similar to many stars of her time, Marilyn Monroe was doomed to a relatively young, pathetic death through a drug overdose. But paradoxically, it was this death that assured her

Consumer Behaviour Essay Example | Topics and Well Written Essays - 1000 words

Consumer Behaviour - Essay Example Phil Kotler defines â€Å"Atmospherics† as â€Å"the effort to design buying environments to produce specific emotional effects in the buyer that enhance his or her purchase probability.† The majority of the American public is unaware that they are spending more or less time in stores, moving slower or faster through the aisles, and purchasing items that have no concrete value to them because their unconscious is being told to make decisions contrary to that which they desire. Atmospherics create an illusion that stores try to sustain throughout the consumer’s shopping experience. In â€Å"Marketing of the Mind†, the authors argue that people visit a mall solely for its disorientating effect; they call it a â€Å"vacation from the senses, much like drinking alcohol.† (Walsh, Brown. â€Å"Media Literacy for the Unconscious Mind†. The Journal of New Media & Culture. Winter 2002, Vol.1, No.1). Storeowners attempt to influence consumers by creating an innovative store layout. Victor Gruen is accredited with conceiving an ideal environment for a shopping mall. Departmental stores, which were the main impetus to go to malls, are placed at opposite ends of the interior walkway – the logic being that consumers must pass all of the smaller shops when traversing between them. Along with climatic control, a lack of clocks, and centrally controlled lighting, the consumer loses all sense of direction, time of day and duration of his or her stay; the consumer’s eye literally becomes glazed over, and he or she loses the ability to make economically realistic decisions. Parking is often located underneath the store’s premises, so consumers cannot determine where in the store they are making their entrance, which adds to their disorientation. The shopping environment is thus transformed from a relatively neutral place to one that harbors numerous stimuli that urge

Understanding the principles and practises of assessment Essay Example for Free

Understanding the principles and practises of assessment Essay 1. Understand the principles and requirements of assessment. 1.1 Explain the functions of assessment in learning and development. An assessment has to be carried out to show that learning is taking place. The initial assessment will show me the learner’s knowledge, skills and capability in the hairdressing industry. The easiest and most effective way to show their understanding is by demonstrating their knowledge and understanding of the criteria that has been given. This can then help me and the learners to see if they have fully understood, and if not is should encourage the learner to ask questions. Sometimes a learner will need guidance to understand what exactly they have to learn, and if they are on track and how they can improve their skills/ techniques. For this to be effective it means that a thorough assessment will need to take place. Formative assessment is where a focus on monitoring the learner’s progress and response to instruction is taken place. This will allow me to observe the learners progress and then give feedback to the learner starting with positive first leading into the more negative feedback where I can then give information derived from the assessment to help improve the next time. Feedback is key and can be given in writing or oral. Learners can also do self assessments to reflect and monitor their progress. summative assessment take place at the end of an unit, this will help me find the right method for obtaining information about what has been learnt, and provides me with information about a students achievement of specific units. This can be done by getting the learner to create a project on a specified aspect of hairdressing e.g. colouring hair. This will then give me an understanding of the individual learner’s performance and understanding of the criteria that needs to be covered. Summative assessment is more formal and can be done through assessments, exams, professional discussion to confirm learn er’s achievement. 1.2 define the key concepts and principles of assessment Assessment is carried out to evaluate that learning has taken place. Assessment used as a progress of making judgements are important, as it helps me to measure where the learner is at, and also measures the attainment of knowledge and skills in the unit that is being assessed. It also helps me to ensure that learners are learning the right criteria.  Learners should know why they are being assessed and what they have to do to meet the assessment criteria. I should not assess the learner unless they are ready to be assessed. The validity of the learners work means that the work that is being produced is relevant to what is being assessed, and it meets the right criteria for the certain level. To ensure reliability of the learner, the work must remain consistent across all learners over a period of time. Evidence is key as it can determine the decision that is being made by me. Ensuring that the learner is doing the work and this it is kept up to date. The anticipated outcome of ass essment is that the learner will complete assessments of city and guild standards within the time frame given, with no assistance and show through answering questions so that they have full understanding of the subject. Evidence should be authentic, the only way I can gather authentic evidence is by observing, so I can witness the learner working. This work has to be produced solely by the learner. Sufficient work is important to ensure the work that is being assessed covers the requirements at that time. Benchmarking can help inform target setting for learners. If targets are not met the learners work will need evaluating so improvements can be implemented. Learners work needs to be current to ensure the learners are producing work that is relevant to the time of assessment. Work can be evaluated to inform current and future practise. Assessment has to remain fair, consistent and valid, to ensure all learners have equal and fair chance of receiving fair assessment. By following the awarding bodys criteria, when all judgements are made about a learner’s performance, it will ensure all assessment is marked to the same criteria to be fair with learners. My own interpretation and understanding of assessment requirements is important. It includes the transparency of making sure everyone who is involved in the assessment process clearly understands what is expected, and can see there is nothing untoward taking place. It is key that I am honest and open with the learners so they do not feel that they have achieved more than they have whilst under assessments. 1.3 explain the responsibilities of the assessor. My main role as an assessor will be to plan and carry out assessment according to the requirements of the qualification and specification of city and guilds. One of my responsibilities is to decide if an assignment having  been completed by the learner has reached the required standard, if it falls short of this then it is my responsibility to assist the learner in the understanding of the subject. To safeguard against standards failing my evaluation is then checked by and I.V, assessing both learner and myself. We both must maintain and improve the assessment process as they will then be assessed by an E.V. During planning my assessments for the learner it needs to be consistent and fair. I need to take into account individual needs of learners. An assessment could be an observation, test or questioning and when devising my own assessment I need to make sure it is at a level of achievements of that learner. There should always be a reason for my assessment, so then I can find out if the learner is ready to progress further. It is important I communicate with the learners so I can inspire and motivate them. I also need to provide feedback to the learners so that they can improve where needed. I should always remain professional and know my boundaries, not getting too friendly. Also I should be fair and ethical towards the learners with no favouritism. While carrying out assessments I need to make a right decision and be fair towards the learners.