Monday, September 30, 2019

Interview with Manager

Table of content 1Introduction:2 1. 1Objectives:3 2Manager of Marketing and Customer Service in the partnership Uzdrowisko Iwonicz S. A. :3 2. 1Ideal model of manager:4 2. 2Key responsibilities of Marketing and Consumer Service Manager:5 2. 3Typical working day:5 3Marketing and Customer Service organization structure:6 4Key factors affecting good team work:7 5Conclusion:7 6Bibliography:8 Balon Sandra [email  protected] ac. uk Assignment Brief: ‘Interview with a Manager’ Introduction to Management MM11020 Introduction:According to the definition, manager is a person responsible for controlling or administering an organization or group of staff. He controls the professional and business activities, supervises and monitors people who directly report to him. (No data, Oxford’s on-line dictionary). There are many different types of management jobs. Even for jobs with similar titles, the duties may change significantly from one company to another. Depending on the siz e and kind of company, as well as typical work activities may alter.Average tasks and responsibilities involve dealing with staffing issues such as interviewing potential staff, as well as providing or organising training and development. Manager is responsible for maintaining staff by recruiting, selecting, and training employees. Also, maintaining a safe, secure, and legal work environment; developing personal growth opportunities, creating friendly atmosphere to makes the company comfortable for their team members. I interviewed Krzysztof Guzik, Manager of Marketing and Customer Service. The company which I have choosen is Polish Uzdrowisko Iwonicz S.A.. In accordance with their official website it is first and one of the most popular SPA company in Poland. Iwonicz-Zdroj is the largest and oldest resort in Podkarpacie region, which attract attention patients from all over Europe. Medicinal qualities of mineral water occurring there, described Wojciech Oczko in 1578. He was a cour t physician of Polish King Stefan Batory. After that people started to pay attention to the perfect spa atmosphere in Iwonicz- Zdroj. In the seventeenth century the spa facility enjoyed great popularity in the country and beyond (2011, http://www. zdrowisko-iwonicz. com. pl/). Objectives: The primary mission of the partnership Uzdrowisko Iwonicz S. A. with headquarters in Iwonicz- Zdroj is a complex spa services, with treatment conducted on the basis of local raw materials and medicinal qualities of the environment. Company is dealing with the production of the spa natural medicinal resources for customers, spas, and other treatment facilities in the country and abroad. Uzdrowisko Iwonicz is responsible for production unique ecological cosmetics and medicines based on natural raw materials used in the spa treatment.Krzysztof Guzik maintain that beginning of firm goes back to the 1867s, when the method of obtaining iodine and bromine salt were developed and implemented. Iodine and br omine salt from Iwonicz is a recognized and certified medicine in rheumatic as well as neurological and orthopaedic diseases. It is used in the medicinal baths and wraps. Product Is also used for inhalation in the treatment of air- passages illness. The second traditional medical preparation is a peloid cube, produced under the supervision of the pharmaceutical industry.This is specially prepared and can be easy use to wraps at home which makes this product really desirable. Iwoniczanka is a name of brand for products made by Uzdrowisko Iwonicz S. A.. Mark combines over 430 years-experience of using spas natural medicinal materials from Iwonicz- Zdroj and the latest achievements of cosmetology. This makes Iwoniczanka and Uzdrowisko Iwonicz S. A. really desirable brand as well as company. The partnership includes: Spa hospital ‘Excelsior’, Sanatorium ‘Pod Jodla’, Sanatorium ‘Stare Lazienki’, Sanatorium ‘Bialy Orzel’, Sanatorium â₠¬ËœUstronie’, Spa Sanatorium ‘Number IV’, Spa TreatmentCentre, ‘Stary Palac’, Pump Room and also production of ecological cosmetics. All products are available in cosmetics shops all over the Poland and also on their website via the on-line store. The main objective for the company to makes it more recognizable. Manager of Marketing and Customer Service in the partnership Uzdrowisko Iwonicz S. A. : In according to Krzysztof Guzik the company employs 246 people, whereas 10,2% constitute a managerial positions. Mr Guzik is the manager of Marketing and Customer Service in Uzdrowisko Iwonicz S. A. since 2001.His previous experience include being the head of the Tourist Information Centre in a Regional Development Agency Karpaty S. A. Krosno. He graduated from the Academy of Physical Education in Krakow with a degree in tourism. As a head of department in Uzdrowisko Iwonicz S. A. he manages a team of 50 people. During his career, he went through numerous courses and trainings. Previous work experience as well as current vacancy helped him to develop his professional skills and deal with complicated tasks and controlling the team the most effectively as is possible.Asked about his biggest weakness described the perfectionism. Krzysztof explains that he is up to his ears in work. ‘For all the time I am staying in work longer than it is necessary. Before I get out of work I have to check again what I managed to do that day, and plan the next – includes the major, most important tasks to do. To be honest I do not like when I have just one job to do. I like to work on many fronts at once – then I become the most efficient in my own work. I really like my job. Sometimes I am too involved in the life of the company and the implementation of the tasks of my business. This aspect excellently testify about his professionalism as well as work engagement and commitment. What is more, he emphasis that good relationship with p eople- both with customers and business partners and communication skills represents his major strengths. Ideal model of manager: It is not easy to describe ideal manager. As I mentioned previously depending on the size of company and position the duties may change significantly. What is possible to outline some distinguished characteristics of perfect manager. A good manager should have a good skills in communicating with people.Really worth in this kind of job is good relationships – both with colleagues, partners and customers as well. He has to be very open minded and approachable. He should persuade workers that they can count on him whenever they need. The ability to resolve conflicts and deal with difficult problems should be consider as an important aspect. What is worth, employees may find him helpful and supportive. Manager has to behave objective, be fair and honest around subordinates. What more, good manager should be comprehensively oriented in entire managed re alm. Manager of Marketing need to have a good knowledge of the customers.He should consider how to best create value, satisfaction and achieve loyalty for its. Important is to develop long-term relationships with potential customers. Marketing manager should be able to know how to satisfy its customers. Moreover, he should be open minded for new ideas. He is responsible for affairs such as promotion, advertising services and spa products. That is way he should distinguish as a creative, responsible and confidence. The next and one of the most important role of a marketing manager is to carry out marketing research and analysis.The marketing manager should do a thorough marketing research and analysis. It might help in order to possess a detailed understanding of their own business and the entire market. Key responsibilities of Marketing and Consumer Service Manager: As a manager of Marketing and Consumer Service Krzysztof is mainly responsible for marketing, advertising, promotion, designing ads for a variety of publications, directories, newspapers, etc. , cooperation with travel agencies, search and acquisition of commercial customers.The major task also includes to manage affairs in the following areas: collaboration with partners – preparing contracts and agreements for the provision and sale of the spa and supervision of their implementation as well as sales and settlement services. He is also liable for maintain cordial relationships with the stake holders and shareholders of the company and develop long- term relationship with potential customer. As manager he is expected to act as a role model for Uzdrowisko Iwonicz S. A. values, to support the development of the required company’s performance standards.He is responsible for the organization and quality of work of subordinate in his department. Good communication skills he has plays crucial role in his job. As a head of division he has the ability to hire, promote and fire employees withi n his department. Also, observance of labour discipline and estimation of subordinate employees. Subsequent responsibility involve cooperate with the Company's organizational units to conduct and develop sales of spa treatment. This is very wide range of actions on which there has to be supervision. Managing and work organization of the 50-people team is not an easy task.He must be focuses on every aspect regarding the team which require sincere work engagement and commitment. Manager is also responsible for the atmosphere in manage department as well as whole company, which gives a huge opportunities to achieve planned objectives. Comfortable atmosphere may spawn staff works more efficiently. Krzysztof Guzik mentioned in interview that they employees identify themselves with the company. They know what is the meaning of the term company’s mission. Also, what is required to achieve a goal. The atmosphere in the company is friendly which encourage to execute planned targets. T ypical working day:It is really hard to describe just one working day. Every day is different from the other and there is always plenty stuff to work out. For the most part Krzysztof Guzik is working from 7. 00 am to 3. 00 pm every day from Monday to Friday. Due to his manager’s position- time which he has to sacrificed for work is much longer. Sometimes he has to work during weekends. Usually his tasks includes a lot of correspondence to answer, receive a number of telephone call from customers, partners and implementation of the tasks set for the day. He explains that most of the tasks is trying to set the day before to help employees to deal with them.Unfortunately sometimes it is impossible, we cannot planned everything and more urgent matters to do comes out during the day. Krzysztof spend a lot of time for the analysis, planning, assessment of the current situation. He has to be in constancy contact with the other directors of the company to find the best way to exploit the potential of the company. Also, to discuss the business strategy to achieve the goal. Despite the fact that he is busy manager he always find a time to meet with staff for example to discuss the project, to separate duties if it is necessary, solve problems, etc.He is also responsible for meetings with customers, partners, guests of the spa. Like he said: ‘Every day brings new challenges and tasks with whom I have to deal with. ’ Marketing and Customer Service organization structure: The whole Marketing and Customer Service department carries a focus over many different functions. Therefore, the structure of an company must be good considered and arranged properly on each organisation’s level. The Marketing and Customer manager is the head of the department and supervises seven departments as is shown on the chart number 1.The Marketing and Customer Service manager is accountable to the four higher level of company’s organization structure such as Ann ual General Meeting, Supervisory Board, Management and Chairman of the Board. Company's organizational chart: Department of renovation and investment Materials Management and Administration Department Chief Accountant Accounting Department Budgeting and Financial Analysis Department Head of Finance Technical Magazine Department of protection of sources and sales Main specialist for the sources protection and production Marketing DepartmentInstitution of the SPA production SPA Institution Director of Sales and Marketing Customer Service Office Administrative Department of SPA Director of the Private Team ZOZ Rehabilation Clinic Wellness Department Institute of Natural Medicine Pump Room Sanatorium Medical Department Spa hospital „Excelsior† Department for Infections Quality Control Department Secret Office Plenipotentiary for Classified Information Department of human resources, organization and management Chief Specialist for the Management of Health and SafetyIT Departm ent Chairman of the Board Annual General Meeting Supervisory Board * Management Plenipotentiary for quality management Department of renovation and investment Materials Management and Administration Department Chief Accountant Accounting Department Budgeting and Financial Analysis Department Head of Finance Technical Magazine Department of protection of sources and sales Main specialist for the sources protection and production Marketing Department Institution of the SPA production SPA Institution Director of Sales and MarketingCustomer Service Office Administrative Department of SPA Director of the Private Team ZOZ Rehabilation Clinic Wellness Department Institute of Natural Medicine Pump Room Sanatorium Medical Department Spa hospital „Excelsior† Department for Infections Quality Control Department Secret Office Plenipotentiary for Classified Information Department of human resources, organization and management Chief Specialist for the Management of Health and Safety IT Department Chairman of the Board Annual General Meeting Supervisory Board * ManagementPlenipotentiary for quality management * * Key factors affecting good team work: A team works well when the members understand what they will be compensated for their efforts. A team is driven by a common goal. There begins the role of the manager, which is very important, valued and should be appreciated. There is a lot of different approaches concerns ideas of being good manager. One of the ways is to impose a good impact on a team and to increase their effectiveness. Manager should hold regular meetings to keep a team updated on important information and to offer training.The development of an effective team requires a positive manager’s attitude due to persuasion that every team needs coordinator. Thanks to good management, the team members elicit the possibility to gain new skills which may be helpful in the future. Due to his encouragement he may allow people to self-development and gives them opportunities for being promoted to higher positions. Conclusion: Currently, partnership such as Uzdrowisko Iwonicz S. A. is becoming more recognizable company and brand on Polish domestic market place as well as on European. Managing and work organization of this team members is not an easy task.Manager has to be in persisting contact with the other directors of the company to find the best way to exploit the full potential of the firm. Manager have to be focuses on every realm regarding the team, the work they do, the process of manufacturing, approval process of many tasks and a lot of different aspects. His point of view plays crucial role in company’s making decisions process. There is wide range of actions on which he supervises. Dealing with the documents within the department, regarding the team and the work they do is very complicated and require personal skills which may help to coordinate the team work.Good manager must keep up to date every issues with in the company and has to find the best practice to solve struggled problems. Basically, manager does not have to be an expert in every kind of realm. Sole criterion which is required to being a master within his position. There is plenty of approaches which describe model of ideal manager. The most significant characteristic mainly involve efficient decision making, creativeness, responsibility, self- confidence as well as good communication skills.Conclusively, the manager is an important and valuable person occupying higher level of company’s position. He is responsible for making decisions Bibliography: Oxford University Press. (no data). Oxford  dictionary. [on-line]  Available at: http://oxforddictionaries. com/definition/english/manager. Last accessed 17th January 2013. Uzdrowisko Iwonicz S. A. (2011). Uzdrowisko Iwonicz S. A.. [on-line] Available at: http://www. uzdrowisko-iwonicz. com. pl/. Last accessed 17th January 2013.

Sunday, September 29, 2019

A Look at Early American Indian History Essay

In analyzing early American history before the 1870s, it’s vital to have a picture of the lives and lifestyles of the native American Indian people, who have witnessed the immigration of Europeans and other foreign people from a completely different perspective as many of the people who consider themselves to be mainstream Americans today. The American Indian population and tribes have dwindled and suffered at the expense of the influx of migrating peoples into what was once their own land, and First Peoples, a book by Colin Calloway, takes a closer look at the history of Americans who were truly native, who freshly walked the shores and farmed the countryside of the great American continent. First Peoples is a documentary survey of the history of the first Americans, the Indian tribes who first roamed the American lands. The introduction and chapters of the book are broken down into several intriguing parts, including American Indians in American history, American History before Columbus, The Invasions of America, Indians in Colonial and Revolutionary America, American Indians and the New Nation, Defending the West, Kill the Indian and Save Man (which begins the area of the book which analyses the Native American experience after 1870), From the Great Depression to Self Determination, and Nations within a Nation. In introduction and first chapters of First Peoples, a total of six large sections of Calloway’s book, go into much detail about the experience of the Native American people in early America before the 1870s, from the roots of Native American life dating back as far as possibly 11,500 BC with the finding of the oldest Clovis spear points to the exploration of the varied tribal journeys until the mid 1800s AD. The introduction of the book gives a general overview of the theme of the book, the topics related to Native American history in the Americas and the documentation and sources used to feed knowledge into the introduction. References noted in the introduction as well as references noted throughout Calloway’s documentary include the several noted here as well as many more: Abler, T. & Einhorn, A. â€Å"Bonnets, Plumes, and Headbands in West’s Painting of Penn’s Treaty. † American Indian Art Magazine 21, 1996: 46. Banner, S. How the Indians Lost Their Land: Law and Power on the Frontier. Cambridge, MA: Harvard University Press, 2005. Brown, J. & Vibert, E. Reading Beyond Words: Contexts for Native History. Peterboro, Ontario: Broadview Press, 1996. DuBois, M. & McKiernan, K. â€Å"In the Spirit of Crazy Horse. † PBS series Frontline, 1990. Kipp, D. & Fisher, J. â€Å"Transitions: Destruction of A Mother Tongue. † Native Voices Public Television Workshop, 1991. Lesiak, C. â€Å"In the White Man’s Image. † PBS series American Experience, 1992. Steckler, P. & Welch, J. Killing Custer: The Battle of Little Big Horn and the Fate of the Plains Indians. New York: W. W. Norton, 1994. Usner, D. (1985). â€Å"American Indians on the Cotton Frontier: Changing Economic Relations with Citizens and Slave in the Mississippi Territory. † Journal of American History 72, 1985: 297-317. In First Peoples, Calloway has utilized a large number and variety of sources, from scholarly books to journals, magazines to films, and the references are noted at the end of every chapter and at the end of the book. On can see that it is through the use of varied and substantial amounts of references and study that Calloway has been able to craft such a detailed and powerful documentary of American Indian life and history. The first chapter of First Peoples focuses on the very early migration and creation theories related to American Indian tribes and the settlement of the first people who migrated across the bearing straight many thousands of years ago, the findings and studies of early fossils and civilizations, and the emergence over time of the Apalachee, Caddos, Chickasaws, Chocktaws, Cheyennes, Cherokee, Creeks, Hurons, Natchez, Iroquois, Mohawks, Neutrals, Petuns, Senecas, Shawnees, Timucua and other tribes. Calloway discusses the hunting and farming ways of life of the native tribes, including the first buffalo hunters of the plains, the farmers of the southwest, the mound builders and farmers of the eastern woodlands, and the affluence of the West Coast. Finally, the chapter ends with a look at the arrival of the European colonists into a world which was already burgeoning with the cultures, battles, celebrations and struggles of the native peoples. In summarizing the second chapter of First Peoples, one notes that Calloway analyses the confrontations of the American Indians with the early European settlers from 1492 to 1680. Through the influx of new people into America, the cultural landscape of America begins to shift and change around the new immigrants even more than it had between the tribal peoples. The Indians face off with the Spanish, French, and English colonists, aiming to balance survival with the struggle for power known as gold, god, commerce, priests, empires, and pelts. The economic and religious impact on the American Indians after the arrival of the Europeans was profound, and both cultures, Indian and European, learned new ways of being and living, were educated by one another in their vastly differing stock holds of cultural history and backgrounds, and clashed together when the trade of goods and ideas seemed tipped too far in favor of one over the other. The balance of power was not easy to manage, and more often than not, American Indians suffered more at the hands of the Europeans than vice versa. The chapter three, Indians in Colonial and Revolutionary America, Calloway takes a look at both Indians in colonial society and colonists in Indian society as they both draw together more closely and clash more violently. The impact of the fur trade and other economic industries brought a reduced capacity to hunt and live off the land, bringing peoples together in tighter communities, resulting in the loss of European and tribal languages for the minority people pressing into the mainstream, the stealing and returning of captives, division within tribal communities, peace treaties, the removal of Indian tribes, and the banding together of tribes and colonists to fight against the most recent invading immigrating force. In reading this chapter, one is able to more clearly understand the attempts at peace and unity merging and contrasting vividly with harsh battles and banishment of peoples. This era of American history is strewn with the movement of individuals, with change and newfound placement, with horrifying prejudice and necessary cooperation. In reading the American Indians and the New Nation, the fourth chapter of First Peoples, one is able to better understand the nation as it gained independence and began working together and a more unified system. Although the emergence of a truly independent America involved new statehood and politics which banded together people from across the vast country, it also brought with it new laws aimed at cleansing Indian people from European and mainstream America. With the populations of American Indians ever dwindling and racism and prejudice haunting the beginnings of American history as an independent nation, the American Indians suffered the loss of political battles as well as the loss of tribal people to death and disease, alcoholism and suicide. Chapter five, the last chapter focusing on American history before 1870, sees only further aggression against the American Indian people and tribes. Policies of detribalization find their ways onto the desks of politicians even as American Indian statehood is granted to Oklahoma. Indian children are removed from their tribes and forced in to state schools across the nation, even to the point of stripping Indian children from their families to live in permanent boarding schools for the effective Americanization or Europeanization of the Indian children. The divisions and suffering within the American Indian families, cultures, and lifestyles during this time are still felt to this day. Although this chapter ends with a look at new American Indian leaders and furthering active attempts to overcome the racism and unfair practices of the European people against the American Indians, it’s important to note the devastation suffered by the American Indians at the hands of the European Americans and the troubling ripple effects of hate crimes against Indians which are still felt within American society today. Overall, First Peoples is a wonderful book for the in depth study of historical life for the American Indian people and tribes, lending insight to the wellness and status of American Indians today in modern America. The creation of America as an independent nation is rife with struggles and diversity, with clashes and vibrancy. The coming together of various peoples has often dealt the people with the most differences a worse deck, however, it is important to view the coming together of our patchwork of American cultures and to know what has happened before, so that people can make informed judgments about the history of yesterday and the future of tomorrow. Luckily, the harsh barbarianism of the past is less and less a part of present society, and prejudice and racism less and less a prominent fixture of modern society worldwide. Although there are still differences to accept and divisions to heal, the world grows more peaceful with every passing decade. First Peoples lend true insight into the well researched history of the American Indians and shines light on what has gone before and what still goes onward in this changing and evolving American culture. Works Cited Calloway, C. First Peoples: A Documentary Survey of American Indian History. Macmillan, 2007.

Saturday, September 28, 2019

The Law of Electronic Commerce and the Internet Research Paper

The Law of Electronic Commerce and the Internet - Research Paper Example Irrespective of the contractual arrangements between the parties, the misleading and deceptive conduct provisions of the TPA and/or equivalent Fair Trading legislation may well apply, provided a sufficient jurisdictional nexus is established in relation to the relevant conduct. However, this is on particular problems arose by eBuy and Mr. John Online auction transactions. In the case of an eBay, auction company has control over the goods that are being auctioned. In this case of the auction, the buyers Mr. Paul paid $ 1500 the eBuy company for the goods Television. Misleading and deceptive conduct will extend to the layout of the site itself. In this regard factors such as the size, type, and color of the font, the prominence and location of hyperlinks, visibility and location of key terms and conditions, whether any distracting graphics or technology are used as well as other relevant circumstances, may be relevant to whether the Internet-based conduct is misleading or deceptive. In this case, terms and conditions of the eBay Company were not clear and the size was big so that customers clicking "I Accept" Button without reading and understanding the terms and conditions. And Mr. John was clicking "I Accept" Button without reading and understanding the terms and conditions.Mr. John's claim would depend, essentially, on whether he could establish that he was led to believe that the auction site eBay, through terms and conditions or through representations on the website, misled him as to the characteristics and security of the auction process. This issue was considered in the case of Evagora v eBay Australia & New Zealand Pty Limited [2001] VCAT 49, although, being a Tribunal decision, its precedent value is limited. In that case, Evagora successfully bid for a computer in an eBay hosted auction, which was paid for but never arrived. The seller of the computer was based overseas. Evagora claimed for his loss against eBay, arguing that he did not read eBay's user agreement and that eBay represented that the auction site was safe, which overrode the terms of the user agreement. eBay was held liable by the Tribunal for the loss suffered by Evagora. It is important that the terms and conditions on which a consumer participates in Online auctions website are clear, accurate, and accessible to avoid potential claims under sections 52 and 53. It is also important not to reduce or nullify the effectiveness of any terms and conditions by contrary or inconsistent representations or impressions given to users via the actual content of the website. Answer 2 Harry's Burger Farm collects personal details from Paul. Two years later Paul is upset when his health insurer charges a higher health insurance premium because he is deemed a 'high risk' heart attack candidate. Another insurer refuses to ensure his car, citing high clash statistics for owners of mobile phones.

Friday, September 27, 2019

Take home exam for law and ethics Essay Example | Topics and Well Written Essays - 1750 words

Take home exam for law and ethics - Essay Example It is in this respect wherein the concept of the best practices in corporate governance emerged. An important element that constitutes best practices in corporate governance is transparency. This can be in the form of disclosure, which most capital markets require from its listed companies. What is recommended here is for such corporate policy to be codified as part of the organization’s rules and regulations. For example, Berghe wrote that majority of best practices in corporate governance in the area of transparency is the explicit rule in the code that financial performance, including the related interests of the members of the board should be reported in the annual report to shareholders.1 In addition to the disclosure of the financial reports, best practices mandate that other pertinent information should also be made available, including, but not limited to, instances of share ownership and voting rights. The names of the board members, managers (including their compensation) should not remain hidden as well. The significance of these variables variable has been demonstrated in the bankruptcy of Enron. It was only during the intense media and government scrutiny after the company announced its financial woes that the exorbitant compensation packages of its executives were revealed along with its â€Å"creative† accounting practices. Certainly, the importance of disclosure in corporate governance is particularly highlighted during crises. If full transparency is ensured, audit, performance evaluations, and other assessments and mechanisms can function properly in order to ensure that the organization is on track in achieving its objectives and compatible with sound corporate governance. Another component of best practices is the explicit rule in a corporate code of best practices to establish ethical and corporate governance standards. A number of stock

Thursday, September 26, 2019

The link between psychology and resistance to change Essay

The link between psychology and resistance to change - Essay Example Resistance to organizational change mainly comes from the people within the organization. This has been described as â€Å"psychological and organizational response† that comes from the attitude of people irrespective of the nature of change (Bovey & Hede, 2001). There are various reasons that have been identified which contribute to resistance to change on the part of employees. The most common factors that have been identified as contributing factors fuelling resistance are inadequate involvement of employees in the change management, ineffective process of communication and inadequate knowledge about change. The biggest manifestation of resistance to change occurs through expression of grievances, lower efficiency, aggressive attitude towards higher management and reduction of output of the organization. In order to understand the concept of resistance to change it is important to understand organizational change. Organizational change can be defined as an adaptation to the changing environment with an objective of improving the performance. There are two broad types of organizational change which can occur the first one can be defined as first order change and the second one is strategic or revolutionary change. In the former one the basic framework of the organization remains unaltered but in the second one the basic framework changes. The earliest mention of resistance was noticed in the article published by Lewin (1947cited in Gravenhorst, 2003) and the subsequent works published in the concept of group dynamics. The works of Coch and French (1948cited in Gravenhorst, 2003) had introduced the idea of resistance to organizational change but instead of properly shedding light on the concept they had rather introduced it as a motivational problem. The works of Watson (1969) had ide ntified that there are multiple stages in which the employees express their resistance to change. The first stage is characterized by

Wednesday, September 25, 2019

Corporate Communications Case Study Example | Topics and Well Written Essays - 2750 words

Corporate Communications - Case Study Example The UK-based international grocery chain Tesco is a world leading retail chain and its general merchandising retail chain activities stretch far beyond the European Union. By sales and profits, it is not only the largest British retail chain but also the best-known grocery store in the neighborhood. Right now according to statistics its global sales along with domestic market sales, exceed  £3 billion. Going by revenue figures it is the third biggest global retail chain based on revenue, behind Wal-Mart in the first place and Carrefour of France in the second place. However, Tesco is ahead of Carrefour in profits. Though the organization started off as a seller of food and drink, now sells almost every imaginable item required by the household, including clothes, banking and financial services, telecommunication, healthcare, insurance, electronics and electrical and much more. Corporate Communication can be defined as â€Å"The activities undertaken by an organization to communicate both internally with employees and externally with existing and prospective customers and the wider public. Corporate communication is sometimes used to refer principally to external communication and sometimes to internal communication, but strictly speaking covers both, the term implies an emphasis on promoting a sense of corporate identity and presenting a consistent and coherent corporate image† (www.dictionary.bnet.com). Thus Tesco has been using Information and Communication Technology (ICT) in its retail operations. The use of ICT at Tesco is effectively practiced in its public and customer relations strategy such as with individuals and organizations, including its employees, customers, competitors and suppliers. An effective communication strategy is an essential element at

Tuesday, September 24, 2019

Business Research Methods Assignment Example | Topics and Well Written Essays - 1750 words

Business Research Methods - Assignment Example To capitalize on the consumer demands, the companies and business organizations focus on the process of launching products which help in increasing the value of the brand image developed in the minds of the consumers all over the world. In this case, the focus is on identifying whether new Samsung Note 3 improves the image of the company Samsung Electronics. Three Research Questions and Three Research Objectives In regards to the underlying theme, it has to be stated that the focus is to understand the impact of the new product launched by the company Samsung Electronics has a positive impact on the image of the company, which has a strong brand value and brand identity in the market. The first research questions can be whether the Samsung Note 3 has succeeded in meeting customer expectations. The associated research objective is that this particular research question will help in understanding the success of the products in the global markets. The second research question will be to identify whether the product has provide value for money to the customers all over the world. The underlying research objective is that the value for money concept will help in gathering the information in connection to need as well as desire fulfilment of the global consumers for the newly launched product of Samsung Electronics. The third research question will be whether the consumers of the globe think that the Samsung Note 3 has enhanced the image of the company. The research objective in connection to this is to determine the viewpoints of the global consumers in regards to whether Samsung Note 3 has been successful in adding to the image reputation of the company. Research Philosophy In discussing about research philosophy, light has to be given on positivism, interpretivism, realism and pragmatism. It needs to be stated that positivism has its origins in natural science and forces the belief that the social reality is objective and singular and are not impacted by the inves tigation of the society. Positivism focuses on explaining and measuring the social phenomena while interpretivism has emerged while concentrating on exploring the complex societal needs for developing an interpretive understanding. Subjectivism stresses on the factor of understanding the subjective meaning of the actions of the masses of the society. It is interesting to state that pragmatism is based on the combining of the positivism and interpretivism philosophies and focuses on cancelling out the mutual weaknesses (Piepenburg, 2011, p. 46). Research Approach Research approach can be either deductive or inductive. The deductive research is implemented when the assumption has been an outcome of a deduction from a theoretical base and has been tested in a rigorous fashion with the data collected. Inductive research approach begins with a specific data, which helps in inducing a general theory to connect with the data. The inductive research approach helps to a great extent in disco vering new patterns in the

Monday, September 23, 2019

Animal Rights Essay Example | Topics and Well Written Essays - 750 words

Animal Rights - Essay Example â€Å"Unfortunately, there are many animals out there who are neglected and abused† (Wilson). There are various ways, which cause animal abuse or cruelty. Some of the ways include hunting, animal testing, fur trading, use of animals in sports, factory farming, and use of animals for entertainment purposes. Some ways of showing cruelty towards animals are termed as active cruelty in which a person or a group of people intentionally hurts an animal. For example, there is a game played in Spain in which a person fights with a bull and tortures the bull until death. This is a very unpleasant and cruel behavior towards animals. To eliminate such behaviors and other forms of cruelty, animal rights activists raise their voice. This is the most intense degree of animal cruelty, which needs to be taken seriously not only by the animal rights activists but also by the government of such countries where such incidents occur.Let us take another example of animal cruelty. It is a fact that a dairy cow must give birth frequently in order to be able to produce milk. In today’s farming industry, the dairy cows are made pregnant by artificial insemination so that they are able to give birth every year. The duration of pregnancy for a cow is the same as humans, that is, nine months. Thus, giving birth every year is a very tiresome job for a cow. Moreover, in some countries, people give special drugs to their cows and goats that make these animals produce milk much more than they can produce naturally. Although, use of such drugs makes cows produce more milk, they adversely affect the mental and physical health of cows. When the production of milk is greater than the quantity of calcium made in the cows’ body, it causes calcium deficiency. In addition, these cows are also slaughtered for human consumption just when they reach the age of 2 to 3 years. Zoo animals are another example of the violation of animal rights. In some countries, there is no proper management of zoological parks and animals are not given proper diet that they need to remain healthy. This is an extreme violation of animal rights because people earn money through animals that they keep under custody but do not give required attention towards their diet and health. In natural environments, animals are free to eat their desired food but when they are kept in zoos, they do not feel free and this affects their eating habits too. Animals are also used to transport heavy luggage from one place to another. Animals are animals, they cannot say no to their owners and even if they show some resistance due to weakness, their owners beat them and forcefully make them carry heavy loads. This is a very harsh example of the violation of animal rights. Summing it up, it is very inhumane to violate the rights of animals. The acts like using animals for carrying heavy loads, keeping them in zoos, and using artificial means to make them produce more milk fall under the

Sunday, September 22, 2019

Rubber Band Marketing Plan for Australia Essay Example | Topics and Well Written Essays - 5000 words

Rubber Band Marketing Plan for Australia - Essay Example Australian’s market is open for investors. Role of immigrants has been important to the growth of economy of Australia. Immigration also has impacted the cultural and social set up of Australia. Rubber band is a very common product. It is a household product as well as having industrial utility. Demand of rubber band is steady and has little growth. Rubber is an agricultural product. Elasticity is the property for which rubber band is used for various purposes. The market has steady demand for rubber. First part of the paper discusses various facts about the Australia and its markets. In the discussion section researcher analyzes various factors of Australia and its economy and on the basis of the same it offers a marketing plan for Australia market. Australia is a continent between the Indian Ocean and the South Pacific Ocean. Australia is the only continent which has a single country. It has no neighboring countries. It is all surrounded by ocean. It is a large continent which has variations in climate, population, vegetation and markets. Aboriginal settlers arrived on the continent from Southeast Asia about 40,000 years before the first Europeans began exploration in the 17th century. No formal territorial claims were made until 1770, when Capt. James COOK took possession in the name of Great Britain. During 18th and 19th centuries six colonies were created. In 1901 these colonies federated to become the Commonwealth of Australia. This new country could utilize its resources. Australia is rich in its natural recourses and has been utilizing its resources in various agricultural and manufacturing sectors. Its contributions to the British during World War II have been considerable. Proper investments and other strategies, proper utilization of various natural resources, encouraging immigration for the sectors of growths and other strategies has helped Australia to grow in a global market place and position itself internationally. The main concern for

Saturday, September 21, 2019

James Berardinelli Essay Example for Free

James Berardinelli Essay James Berardinelli, in his review of the film Good Will hunting, provided a very insightful detail of the movie in general and the characters that played it. I would say that in many instances I agree with him, especially when he said that the story was ordinary, because I also felt that way about it. Nevertheless, the simplicity made it more appealing to me because it does not make you think hard while watching; you just sit back, relax and take in the realities of life that the movie exposes. On the critics of the characters in the story, I believe that he had given quite a fair description of each of them. There were really astounding and outstanding performances but then there are also those so-so performances at one time or another but I think that everyone complemented each other, thus the film came out powerful despite the ordinariness of the story. In addition, I say that it was so keen of Berardinelli to identify the chemistry within the relationships of the actors on and off the camera, thus he was able to provide a critical analysis of the interaction of the characters. What I liked most about this critic is that he was able to exhaust and tackle almost all aspects of the film, not just focusing on the plot, the characters, the acting, etc. It is all-encompassing; thus, if you read it prior to watching the film, you will already have a clear idea of what to expect from the movie. Indeed, there are chances that you would disagree with the review; however, it provides a good example of what reviews should be like or the pattern that it should be done. In the end, what really matters is how one personally sees the film. The review showed one perspective and different people would have different reactions to it. For me, however, this review pretty much sums up what I felt about the film; thus I will give Berardinelli two thumbs up for being very critical about it.

Friday, September 20, 2019

Public Health Past And Present Health And Social Care Essay

Public Health Past And Present Health And Social Care Essay Health is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity (WHO, 2006). The concept of health is the main theme and focus of public health. The concept of Public health was defined by the American public health leader, Charles-Edward A. Winslow, in 1920 as, the science and art of preventing disease, prolonging life, and promoting physical health and efficiency through organized community efforts for the sanitation of the environment, the control of community infections, the education of the individual in principles of personal hygiene, the organization of medical and nursing service for the early diagnosis and preventive treatment of disease, and the development of the social machinery which will ensure to every individual in the community a standard of living adequate for the maintenance of health (Winslow, 1926) and also adopted as the definition by The Acheson Committee on Public Health in England, which reported in 198 8, at their first meeting which is cited in the Health Second Report of the House of Common (2001). What does this definition tell us about the meaning of public health? It means it is the organised efforts of society, implying some collective responsibility for health and prevention (Beaglehole et al, 2004) Public health is an aspect of health services concerned with threats to the overall health of a community based on population health analysis. It generally includes surveillance and control of infectious disease and promotion of healthy behaviours among members of the community in contrast to medicine which is focus on the overall health of the individual. Public health deals with the population while medicine deals with the individual. The population can be as small as of people who lives in one community or as large as all the people of several continents in the case of a pandemic. As public health become popular to this modern time tensions sometimes arise between medicine and public health. Each discipline has its distinct priorities. Medicine aims at cures for individual diseases and primarily dealing with individuals while public health emphasizes the prevention of disease of the population and health promotion. The Health Second Report of the House of Commons (House of Commons, 2001) mentioned in the paper that Public health, according to the Proprietary Association of Great Britain, is not a term understood by the majority of the public and one of the difficulties with the term public health is that it means different things to different people. In addition according to the report that Public Health can span everything from a medical specialty to a specialty which is an awful lot broader than medicine and to almost a philosophy and Public health can be variously defined so as to cover trends of disease in a population, the provision of preventive and health improving care, or a range of health-impacting factors including or excluding the NHS. According to Brieger (1999) and Kumar (2007) the history of public health has been a flourishing field in the last three decades. Yet despite a spate of excellent monographs about various epidemic diseases and many good collections about health and disease in Africa, Asia, the Middle East, Latin America, as well as Europe and North America, the most recent textbook on the history of public health is four decade old. George Rosens venerable, A History of Public Health, was first published in 1958. In many ways, public health is largely a modern concept, although it has roots in antiquity and public health impact and influence has waxed and waned over the past 150 years (House of Commons, 2001). Tosh (1984) cited by Womack and Scally (2004) in his book The Pursuit of history wrote, To know about the past is to know that things have not always been as they are now, and by implication that they need not remain the same in the future and according to Carr (1987) cited by Womack and Scally (2004), history offers a dual function, to enable men and women to understand society of the past and to increase the mastery over the society of the present. The importance of the history, knowledge and understanding of the past public health and how it evolved, its success and failures, its highs and lows enable us to increase our understanding of the present. In this paper public health history is revisited to see how past shaped the public health today. Past and Present Throughout the human history, community attempts to prevent and limit the spread of diseases which are the main early historical ideas of public health. Evidence of the existence of the idea of public health can be found in the earliest evidence of communal living and existence of diseases similar to what we have today. Evidences of activities connected with community health were well documented by Rosen et al (1993) in the book A History of Public Health these community health activities have been found in the very earliest civilizations dated as early as four thousand years ago in India, where evidence showed that these early Indian cities where consciously planned in which the bathrooms and drains are common in excavated buildings, the streets were broad, paved and drained by covered sewers. In Middle Kingdom (2100-1700 BC) archaeologist discovered the ruin city of Kahun in Egypt and there is an evidence that care was taken to drain off water by means of masonry gutter in the cent re of the street. During the pre-Christian era, about two thousand years ago, the problem of procuring drinking water supply for larger communities had already been solved. In the book it was mentioned about the impressive engineering works of the Incas. They established well-drained cities that were adequately supplied with water, thus providing a good basis for the health of the community. In Greece, for example, the Cretan-Mycenean culture had large conduits, and in the Palaces, such as that of Konosos on Crete, which dates from the second pre-Christian millennium, there were not only magnificent bathing facilities but also water flushing arrangements for the toilets (Rosen et al, 1993). Kumar (2007) mentioned that Romans believe that ill health could be associated with, amongst other things, bad air, bad water, swamps, sewage, debris and lack of personal cleanliness. In some places, Rome included, it is impossible to avoid all of these unless something is physically done to alte r the environment. The Romans resolved these problems by the provision of clean water through aqueducts, removing the bulk of sewage through the building of sewers and development of a system of public toilets throughout their towns and citys and personal hygiene was encouraged through the building of large public baths. These historical evidences of public health community activities are the source of early information and strategies on the importance of housing and sanitation in public health. Rosen et al, (1993) discussed the concept of cleanliness and it was very evidence during early days. Cleanliness and personal hygiene are to be found among present-days primitive and very unquestionably practiced by pre-historic and early historic men. Primitive people dispose generally their excretions in sanitary way, although their reasons are quite different to the reasons of todays generation. During early days these practices are connected to religious practices. People kept clean to be pure and clean in the eyes of the gods and not for hygienic reason. An interesting example cited by Rosen et al (1993) was the connection between the cleanliness and religion in the Inca feast, Citua. Every year, in September, at the beginning of rainy season which is associated with diseases, the people led by the Inca carried out health ceremony. In addition to prayer all homes were thoroughly cleaned. Religious traditions against eating pork among Hebrews and Muslims reflect the special hazar ds of eating those foods when inadequately preserved or prepared. As often happens in public health, even without an understanding of the underlying etiology, effective preventive measures can be taken. Successes in prevention reinforce the concept that disease can be prevented through human action other than prayers and sacrifices to the gods, which in turn encourages additional attempts at prevention. Other ancient practices which created a great impact in health of our modern time such as those that can be found among the Indian cultures with a well-developed system of health-related practices called Ayurveda (the science of living) that extensively used herbs and yoga (body and breathing exercises) based on three broad parameters, loosely translated as air (vata), bile (pita) and phelgm (kapha). While the exact date of the origins of these practices are unknown, it is variously estimated to have been in existence since before 1000 B.C. It is generally believed that invasive medicines were discouraged within Ayurveda, though some translations of older works suggest that occasional operations were performed on exceptional cases. Ancient Indian cultures also cultivated systems of healing such as Pranic healing (Mishra, 2003). The Ancient Greek would not have been too unfamiliar with some of the health and fitness regimes that are used by people today. The word Regimen was used by t he Greeks to describe peoples lifestyles: from which can be derived the word regimented (as in organised). The Greek philosophy of Regimen covered what people ate, drank, the types and amount of exercise that they took and how much sleep they had. These ideas were very thorough: it demonstrates that the Greeks knew that lifestyle could affect the quality of life, as evidenced by their development and championing of the Olympics. Such is the quality of the remaining evidence that we can even see that doctors advice differed for those who were rich: and could therefore afford to spend time and money on relaxing, and those who worked or were poorer: and therefore couldnt maintain as healthy a lifestyle as possible many of which are still visible in places today (Kumar, 2007). In China, although it is not traditionally known as public health, but health practices were visible already during the early days. The earliest known work on Chinese herbs appeared as early as 100 B.C.E., the acu puncture and moxibution, both of which have been practiced as therapeutic techniques in China for more than 2,000 years, the Qi Gong, as an art of healing and health preservation, dates back to the Tang Yao period, some twenty centuries B.C.E. which is about dancing and body movements, and various ways of breathing, exhalation, and exclamation were recognized as ways to read-just some functions of the human body and treat diseases (Koenig et al, 2001). Public health problems are caused majority by diseases which are transmitted from one person to another. One example is tuberculosis. Tuberculosis was a very common problem all over the world until a good understanding of the disease helped scientists and doctors invent treatments. Less than 100 years ago, many famous people died from the disease, including artists, writers, philosophers, scientists, politicians and even some kings and queens. The history of diseases can be traced as early as the human existence. Paleopathology, the study of ancient diseases using fossils and other artifacts, reveals that early Homo sapiens, who were hunter-gatherers, suffered from essentially the same diseases that afflict people today for example, schistosomiasis, prevalent in Egypt today, has been found in Kidneys 3000 years old (Kloss and David, 2002) and skeletal remains show prehistoric humans (7000 BC) had TB (Hershkovitz et al, 2008), and tubercular decay has been found in the spines of mummi es from 3000-2400 BC (Zink et al, 2003). According to Rosen et al, (1993) the first clear accounts of acute communicable diseases occur in the literature of classical Greece such as the writings of Thucydides and Hippocrates. In Hippocratic collection several known diseases of today were already mentioned such as malarial fevers, colds, pneumonia, inflammation of the eyes, suggestive statements of the presence of cases of diphtheria (although not known yet as diphtheria) and other unknown diseases in those time. In the period of the Western European history from the fall of the West Roman Empire in the 5th to the 15th century is known as the middle ages (Dark ages) religion takes a firm hold on science (Koenig et al, 2001). During this time, the Western Europe experienced a period of social and political disintegration. Large cities disappeared, replaced by small villages surrounding the castles of feudal chiefs. The only unifying force was Christianity, and it was in the monasteries that the learning and culture of the Greco-Roman world was preserved. Furthermore, in many of these institutions, piped water supplies, sanitary sewers, privies, bathing facilities, and heating and ventilation were provided. In addition, some monasteries constructed hospices to shelter travellers and sick persons, though the medical care provided in them was primitive at best. In Eastern Europe and Asia Minor, however, feudalism did not exist, and medicine advanced and became centred in major secular hospitals e stablished in Byzantium, Baghdad, and Cairo (Conrad, 2006). The two most popular epidemics during the Middle Ages were Black Death and leprosy. Due to the specific environmental circumstances of medieval Europe and the religion of medieval people, these two epidemics had great social repercussions In early 1347, a fearful epidemic of bubonic plague broke out in Constantinople. From then on, this great plague would reach Europe and kill approximately from one-fourth to nine-tenths of the human population in the affected areas. Black Death or Plague from a modern medical point of view, it is a pneumonic type of an infection, highly contagious, which could be transmitted via inhalation, ingestion, or even slight abrasion of skin. Usually, lung lesions occur and death may occur from heart failure. The walls of blood vessels are attacked frequently causing haemorrhages and acute blood poisoning. It is fatal in almost all cases (Byrne, 2004). While leprosy spread in every civilized country in Europe during the Middle Ages. The Order of Lazarus was founded, and Lazarettoes built in a great numbers: the work and the purpose of the Order is to segregate and govern the afflicted and dangerous part of humanity. The disease was controlled through segregation and isolation of those who were afflicted of the disease (Rawcliffe, 2006), which is a very important concept of quarantine and isolation for the modern public health. Successes in prevention reinforce the concept that disease can be prevented through human action other than prayers and sacrifices to the gods, which in turn encourages additional attempts at prevention. By the 1600s, the practices of isolation and quarantine had begun to be employed to prevent the spread of certain diseases; by the 1800s these practices had become common in the American colonies. Methods of smallpox inoculation also began to be used and apparently mitigated some epidemics, even before Edward Jenners introduction of a safe vaccine based on cowpox virus (Schoenbach, 2000). In the early modern world, after about 1500, the West grew in wealth and world dominance, but it did not grow healthier. Infections that took a terrible toll on previously isolated societies, so-called virgin populations, became domesticated as world travel increased and urbanization progressed. Diseases that had been epidemic became endemic in urban centres (Brieger, 1999). During this period the development of crowded urban living, created the profoundest health problems. The contradiction between health and wealth of the nation was not lost. The promotion of fertility and personal hygiene education, the policing of sexually and socially transmitted diseases through policies of isolation and treatment and other major public health importance to the public health of modern time emerged during this period (Porter, 1994). In 1848, after studying a typhus epidemic, the German pathologist Rudolf Virchow stated that all epidemics had social causes-most typically poverty, hunger, and poor housing. Virchow believed that improving social conditions would have a positive effect on public health. This important early perspective plays a significant role in todays thinking about public health, especially when there are major health disparities among social classes within an individual society or between rich and poor countries (Open Collections Program, 2008). The period from 1750 until the mid-nineteenth century was characterized by unprecedented industrial, social, and political developments, and the resulting societal impacts were immense, culminating in the Industrial Revolution (Porter, 1994). In the modern public-health advocates emerged in response to the slum and desperate working conditions of nineteenth-century Europe and North America. In centres like New York, London and Berlin the struggle for proper sewerage, decent housing, clean water, factory inspectors, district health officers and a regime of food inspections was born (Remington (chairman), 1988). First major written contribution in the field of public health was in Germany, Between 1779-1816, Johann Peter Frank, a leading clinician, medical educator, and hospital administrator. Franks fame rests on his massive System einer vollstà ¤ndigen medizinischen Polizey (9 vol., 1779-1827; System of a Complete Medical Policy), which covers the hygiene of all stages of a mans life. He undertook to systematize all that was known on public health and to devise detailed codes of hygiene for enactment. He was among the first to urge international regulation of health problems, and he endorsed the notion of medical police, whereby one of the duties of the state was to protect the health of its citizens (Frank, 2008). On the other hand in England 1788, Jeremy Bentham in the hope of making a political career, he settled down to discovering the principles of legislation. The great work on which he had been engaged for many years, An Introduction to the Principles of Morals and Legislation, was published in 1789. In this book he defined the principle of utility as that property in any object whereby it tends to produce pleasure, good or happiness, or to prevent the happening of mischief, pain, evil or unhappiness to the party whose interest is considered. Mankind, he said, was governed by two sovereign motives, pain and pleasure; and the principle of utility recognized this state of affairs. The object of all legislation must be the greatest happiness of the greatest number. He deduced from the principle of utility that, since all punishment involves pain and is therefore evil, it ought only to be used so far as it promises to exclude some greater evil.(Bentham, 2008). Through Benthams work Chadwick was influenced to produce his famous work General Report on the Sanitary Condition of the Labouring Population of Great Britain (1842). As secretary of the royal commission on reform of the poor laws (1834-46), Chadwick was largely responsible for devising the system under whi ch the country was divided into groups of parishes administered by elected boards of guardians, each board with its own medical officer. Later, as commissioner of the Board of Health (1848-54), he conducted a campaign that culminated in passage of the Public Health Act of 1848. This legislation embodied his belief that public health should be administered locally so as to encourage the people to participate in their own protection (Chadwick, 2008). In1854. London was in the middle of an outbreak of cholera. At the time, Europeans did not know what caused cholera. People saw that a lot of people were getting sick and dying, and they ran away to other places hoping they would not get sick too. The discovery owing largely to the work of a mid-nineteenth-century English doctor named John Snow. He watched who was getting sick very carefully. He made a map and put a mark on the map for each person who had got sick and died (Steven, 2006). Cholera is caused by a comma-shaped bacterium-Vibrio cholerae-whose role was identified by the German physician Robert Koch in 1883. By far the most common route of infection is drinking contaminated water. And, since water comes to contain V. cholerae through the excrement of cholera victims, an outbreak of the disease is evidence that people have been drinking each others feces (Steven, 2006). The classic investigations on the transmission of cholera by John Snow in 1854 and other diseases such as typhoid fever by William Budd in 1834, and puerperal fever by Ignaz Semmelweis in 1847 led to understanding and the ability to reduce the spread of major infections and other studies and researches and give rise to the birth of epidemiology (Schoenbach, 2000) which is a very important field in the modern public health. Two major points can be drawn from historical perspective with the 19th century the dramatic advances in the effectiveness of public health  ­ the great sanitary awakening and the advent of bacteriology and the germ theory (Schoenbach, 2000). The rapid advances in the scientific knowledge about causes and prevention of numerous diseases brought tremendous changes in public health. Many major contagious diseases were brought under control through science applied in public health. The identification of bacteria and the development of interventions such as immunization and water purification techniques provided a means of controlling and preventing the spread of diseases (Remington (chairman), 1988).The advance in understanding of infectious disease that constituted the arrival of the bacteriologic era at the end of the century dramatically increased the effectiveness of public health action. In one dramatic example, mosquito control brought the number of yellow fever deaths in Havana from 305 to 6 in a single. Cholera, typhoid fever, and tuberculosis, the great scourges of humanity, rapidly came under control in the industrialized countries (Schoenbach, 2000). However, with the decline in severity of infectious disease came a rise in mental illnesses, drug addictions, chronic diseases, cancer, and injuries and health damage associated with industrial labour and new emergence of infectious diseases associated with lifestyle such as HIV, Sexually Transmitted Diseases and re-emergence of diseases once thought defeated or least controlled like TB and malaria are back and have developed resistance to the drugs. Hospitals are today besieged by new forms of infection such as MRSA and C. dificiles that are resistant to most known antibiotics because of abuse and misuse of antibiotics. The changing demographic profile of the country such as increasing over 65 years population, the financial, health and care cost and provisions, ethnicity, diversity, the natural environment including source of water, types of food, clean air, different philosophies about animal use in research, technological advances such as bio-engineering, genetic engineering and human embryonic technology adds to the challenges of the modern public health. Over the course of history such as the Sanitary movement of the nineteenth century and the development of bacteriology substantially lowered death rates from enteric diseases and other serious health problems still existed (House of Commons). Despite remarkable success in lowering deaths from typhoid, diphtheria, and other contagious diseases, considerable disability continuous to exist in the population. It also became clear that diseases, even for treatment was available, still predominantly affected urban poor (Remington (chairman), 1988). In the Twentieth Century, health, as measured by life expectancy, has improved for the population of Britain to a remarkable extent. Life expectancy in England and Wales has increased from 52 years for men and 55 years for women in 1910, to 74 years and 79 years respectively in 1994. Over the same period infant mortality has fallen from around 105 per thousand to six per thousand. Over the past twenty years, overall mortality rates have continue d to decrease. However, health indicators such as mortality and morbidity rates have not improved at the same rates for everyone, with the result that health gap between the healthiest groups and the least healthy groups has now widened and is widening further (House of Commons, 2001). Health inequalities between develop countries and developing countries still exist at this modern time. Concern about health inequalities and other distributional aspects (disparity) of health status and service use has enjoyed varying degrees of attention over the years. During the 1970s and early 1980s, distributional concerns (i.e. a concern for about the health status of different socio-economic groups within society as distinct from the overall societal average) were dominant in thought about international health. These concerns then receded for about a decade, from around the mid-1980s to the mid-1990s, as attention turned from equity to efficiency. Now, the pendulum has begun to swing back, and distributional concerns are on the rise (Gwatkin, 2002). Those who are most vulnerable to evolving health crises tend to be the poor and marginalized who already suffer from numerous inequities and lack of opportunities. Another striking example of the disparity in emerging health issues is found in environmental health. While the industrialized world, representing 15% of the worlds population, consumes more than 60% of world energy, the developing world shoulders the greater health burden from modern environmental hazards. According to the World Health Organization, more than 40% of the total disease burden (in disability adjusted life years lost DALYs) due to urban air pollution occurs in developing countries. Children are especially vulnerable to chemical, physical and biological hazards in their environments because they are in a very active growth stage and the ability of their bodies to detoxify is not fully developed (Global Health Council, 2008). Despite progress over the last decades, health conditions in many developing countries are still unsatisfactory and, in most instances, health outcomes in these economies remain below those attained in the developed countries, with a significant share of the populations suffering from reventable and/or easily treatable diseases. To a large extent, global inequalities in health outcomes eflect the enormous socio-economic disparities that exist between rich and poor countries. Simultaneously, inequalities in health outcomes are prevalent between or among different socio-economic, ethnic, racial, cultural groups in a country: for example, between male and female, between urban and rural populations, between rich and poor groups, the old and the young, etc. (CDP Working Group on Global Public Health, 2009) The world is entering a new era in which, paradoxically, improvements in some health indicators and major reversals in other indicators are occurring simultaneously. Rapid changes in an already complex global health situation are taking place in a context in which the global public-health workforce is unprepared to confront these challenges (Beaglehole et al, 2004). Modern technologies give rise to modern public health problems such as high rates of occupational diseases and industrial injuries led to programs for industrial hygiene and occupational health. Mental health (stress and depression) was identified as a public health issue, and specific nutritional deficiencies were recognized as risk factors for a spectrum of diseases and other health nutritional related diseases such as obesity and malnutrition. The urban development patterns and global trade policies have had a direct impact on the emergence of preventable injuries and tobacco use as major public health threats. In 2000, unintentional injuries (e.g. road traffic injuries and poisoning) and intentional injuries (e.g. interpersonal violence and war) accounted for 9% of the world deaths and 12% of the global burden of disease and according to WHOs Tobacco Free Initiative, tobacco use accounted for 6% of the world deaths in 1990; however, if current use patterns persist, deaths due to tobacco use are expected to increase to 18% by the year 2020 (Global health Council, 2008). Another modern public health issue is the concept of Drug abuse is a major public health problem that impacts society on multiple levels. Directly or indirectly, every community is affected by drug abuse and addiction, as is every family. Drugs take a tremendous toll on our society at many levels (National Institute of Drug Abuse, 2008) and the problem of infectious diseases is another issue of present public health. According to the World Health Organizations 2004 World Health Report, infectious diseases accounted for about 26 percent of the 57 million deaths worldwide in 2002. Collectively, infectious diseases are the second leading cause of death globally, following cardiovascular disease, but among young people (those under the age of 50) infections are overwhelmingly the leading cause of death. In addition, infectious diseases account for nearly 30 percent of all disability-adjusted life years (DALYs), which reflect the number of healthy years lost to illness. Todays infectious diseases can be a newly emerging disease, is a disease that has never been recognized before, such as HIV/AIDS is a newly emerging disease, as is severe acute respiratory syndrome (SARS), Nipah virus encephalitis, and variant Creutzfeld-Jakob disease while Re-emerging, or resurging, diseases are those that have been around for decades or centuries, but have come back in a different form or a different location. Examples are West Nile virus in the Western hemisphere, monkeypox in the United States, and dengue rebounding in B razil and other parts of South America and working its way into the Caribbean. Deliberately emerging diseases are those that are intentionally introduced. These are agents of bioterror, the most recent and important example of which is anthrax. Newly emerging, re-emerging, and deliberately emerging diseases are all treated much the same way from a public health and scientific standpoint (Fauci, 2006). Conclusion To tackle the major global health challenges effectively, the practice of public health will need to change. It is not sufficient to focus only on urgent health priorities, for example, HIV/AIDS, tuberculosis, and malaria in Africa, or the narrowly focused Millennium Development Goals. Programmes and policies are required that respond to poverty-the basic cause of much of the global burden of disease-prevent the emerging epidemics of non-communicable disease, and address global environmental change, natural, and man-made disasters, and the need for sustainable health development. The justification for action is that health is both an end in itself-a human right-as well as a prerequisite for human development (Beaglehole et al, 2004) and it is important to recognised the potential value of historical research for studying health services and for influencing health care policy. Responsibility for the lack of use of history in formulating policy lies both with policy-makers and historia ns. History can help them realize the constraints they face and help them plan accordingly, a situation well expressed by Antonio Gramsci in the 1920s: man can affect his own development and that of his surroundings only so far as he has a clear view of what the possibilities of action open to him are. To do this he has to understand the historical situation in which he finds himself: and once he does this, then he can play an active part in modifying that situation. historys contribution complements those from other disciplines. It has an additional unique role. It can help policy-makers understand the limitations they inevitably face and, in doing so, can help them maintain realistic expectations. Carefully formulated policies to shape the future are always going

Thursday, September 19, 2019

How And Why Rugby has Developed from a Traditional form to its Modern day Equivalent :: European Europe History

How And Why Rugby has Developed from a Traditional form to its Modern day Equivalent Introduction Rugby, also known as Rugger, is a football game played with an oval ball by two teams of either 15(Rugby Union) or 13(Rugby League) players each. The object of the game is to score as many points as possible by carrying, passing, kicking and grounding an oval ball in the scoring zone at the far end of the field -- called the in-goal area. Grounding the ball, which must be done with downward pressure, results in a try (worth 5 points). After a try a conversion may be attempted by place kick or drop kick. If the ball passes over the bar and between the goal posts the conversion is successful and results in a further 2 points. Points may also be scored from a drop kick in general play (worth 3 points) and a penalty kick (worth 3 points). The ball may not be passed forward (though it may be kicked forward) and players may not receive the ball in an offside position, nor may they wait in such a position. Players may not be tackled without the ball. Play only stops when a try is scored, or the ball goes out of play, or an infringement occurs. When the ball goes out it is thrown back in at a line-out where the opposing "forwards" line up and jump for the ball. Infringements result in a penalty, or free kick, or scrum. In a scrum the opposing forwards bind together in a unit and push against the other forwards, trying to win the ball with their feet. The above is stating the basic game of today but when rugby originated back in the later part of the 19 century then the idea of the game was distinctly different to its modern form History Whether in legend or in fact, rugby is said to have originated in 1823 at the Rugby School in England. To this day, a stone marker at the gates of the school commemorates the event when "William Webb Ellis ... with fine disregard for the rules of football as played in his time, first took the ball in his arms and ran with it." Ellis and the rest of the world never looked back. The new sport grew in private schools and universities throughout the United Kingdom, and in 1871 the first Rugby Union was founded in London.

Wednesday, September 18, 2019

The Long Walk :: essays research papers

Walking, there is no end in sight: stranded on a narrow country road for all eternity. It is almost dark now. The clouds having moved in secretively. When did that happen? I am so far away from all that is familiar. The trees are groaning against the wind’s fury: when did the wind start blowing? Have I been walking for so long that time hysterically slipped away! The leaves are rustling about swirling through the air like discarded post-it notes smashing, slapping against the trees and blacktop, â€Å"splat-snap†. Where did the sun go? It gave the impression only an instant ago, or had it been longer; that it was going to be a still and peaceful sunny day; has panic from hunger and walking so long finally crept in? Waking up this morning, had I been warned of the impending day, the highs and lows that I would soon face, and the unexpected twist of fate that awaited me, I would have stayed in bed. It was a sunny day. The leftovers of last week’s snowstorm still blanketed most of the surrounding area. I decided, after straggling about the house for nearly two hours, lethargy slowly creeping in, that I would go for a drive. I leaped in my trusty old Maverick and roared away. The Maverick, which I bought in 1975, was dark blue, (my favorite color). It was a steal and only ten years past its prime. It was a good, trustworthy car and until today, I had not had any problems with it. This was a spontaneous kind of getaway, so nothing was planned, no basket of food prepared, nor did I make any other preparations. Living in the city can be depressing so getting away from the concrete jungle for a few hours was a welcomed escape. I have not lived in this city for very long, although I knew the names of the adjoining towns, there were a few that I did not know. However, being the adventurer that I am, I drove off in a direction that I have never been. I do not know why I did not t hink to look at the gas gauge before I left perhaps I was too preoccupied with the thought of fleeing that I did not care. After two and a half hours of Driving, on an old narrow country road, maneuvering the Maverick to its full potential I began to sense the problem with my car even before it actually happened.

Tuesday, September 17, 2019

Guilt and Conscience in Shakespeare’s Macbeth Essay -- William Shakespe

In Shakespeare’s Macbeth, the theme of guilt and conscience is one of many explored throughout the play. Macbeth, is a well respected Scottish noble who in the beginning of the play is a man everyone looks up to; however as the play progresses he makes a number of bad decisions. Eventually, as a result of his actions he suffers guilt and this plays heavily upon his character until his personality is completely destroyed. Shakespeare uses a range of techniques in order to develop this theme such as, characters, imagery. Shakespeare uses the title character of Macbeth to effectively develop the theme of guilt and conscience in his play. Several times in the play we see Macbeth’s character crumbling as a result of a guilty conscience. At the beginning of the play he meets the witches with Banquo, and this prompts the first step toward killing the King. This helps in developing the theme because we get the idea that Macbeth does not trust the witches, nor does he fully believe them. Unfortunately his ambitious nature gets the better of him and causes him to listen carefully to how he might acquire his kingship. Macbeth feels guilty that he is thinking about killing the King because he’s basing his entire thought upon belief in the ‘evil creatures’. We see this when Macbeth has a soliloquy in which he says, â€Å"Cannot be ill, cannot be good† and also asks himself why the thought of becoming King makes his â€Å"seated heart† knock against his ribs. Macbeth ‘sees’ a bloody dagger in front of him even before he kills the King; this shows that he feels guilty even before the evil deed. He tries to convince himself and his wife that he should not kill Duncan, and at one stage he orders her not to go any further with the deed. Lady Macbeth... ...cally after Duncan’s murder she is haunted by his blood then she goes crazy and eventually kills herself. All of these contribute to the strong theme of guilt and conscience in Macbeth. In Shakespeare’s Macbeth the theme of guilt and conscience is one of the most prominent in the play. It gives life to the play and gives depth to the characters, it makes Macbeth a much more realistic character because we are shown that he is not perfect and still responds to temptation. The results of committing evil acts have such a powerful effect on the human mind, that it is eventually destroyed by it. Macbeth’s destroyed mind is evident when he states, â€Å"O full of scorpions is my mind dear wife!†. Macbeth and his wife, like all of us must live with our own actions; unfortunately his choices make this impossible and light the way to a tragic and dusty death for the Macbeths.

Monday, September 16, 2019

Nurses

(1) According to the Australian Indigenous Psychologists Association (2010): ‘The term cultural competency refers to a long-term, developmental process that moves beyond cultural awareness (the knowledge about Aboriginal and Torres Strait Islander people primarily gained through media resources and workshops) and cultural sensitivity (knowledge as well as some level of direct experience with Aboriginal and Torres Strait Islander people). Cultural competency emphasizes the idea of effectively operating in different cultural contexts: knowledge, sensitivity, and awareness programs o not include this concept. Cultural competence aims to reduce barriers to high quality care experienced by Indigenous people and is directly linked to improving social and emotional wellbeing and mental health outcomes. ’ Cultural Competence What is cultural competence? Cultural competence is the ability to interact effectively with people across different cultures. It has four components: * Awa reness of one's own cultural worldview (assumptions, biases) * A positive attitude towards cultural differences * Knowledge of different cultural practices and worldviews * Cross-cultural communication skillsWhat is cultural competence in health care? Culturally competent health care providers provide the best possible care for all their clients and work in the most productive way with all their colleagues. Everyone has a culture Cultural competence begins with the recognition that we are all born, raised and living in social, educational and organisational cultures. These cultures shape our assumptions, beliefs, values and behaviours. When we interact with others, the similarities and differences between our cultural expectations often make the interaction both more interesting, and more challenging.In a health setting, these challenges must be met if we are to provide equitable, appropriate and accessible services to all our clients. Competent practitioners are culturally competen t A person who is culturally competent can communicate sensitively and effectively with people who have different languages, cultures, religions, genders, ethnicities, disabilities, ages and sexualities. Culturally competent health staff strive to provide services that are consistent with the clients’ needs and values firstly by acknowledging them, and secondly by, wherever possible, responding to them appropriately.Health care practitioners need to develop a broad repertoire of skills, knowledge, attitudes, perspectives and practices which they can use to enhance their cultural competence and direct their relationships with clients and colleagues. Cultural competence is about organisational competence It is very difficult to operate as a culturally competent practitioner without organisational support. SESIH is strongly committed to equality for clients and staff, and continues its commitment to the policies and principles of multicultural health. Benefits of a culturally co mpetent workforceLack of cultural competence impacts on both clients and staff. Clients who feel that their concerns have not been understood, who feel they have been dismissed or ignored, or who have not received optimum services because of their cultural background or ethnicity or language will find it hard to develop a sense of trust in a practitioner or a service. Culturally competent health staff build trust and respect which leads to increased client satisfaction and improved health outcomes such as a better use of the staff and clients’ time, more accurate information, and more effective and acceptable outcomes for staff and clients.Cultural competence benefits everyone. Why is culture so important in health care? Because health care is cultural. Although the scientific bases for medical treatment and care is considered ‘objective’, the way that we choose and use health services, whether we accept a diagnosis, how we decide if we will continue with a parti cular medical treatment, and the sorts of questions we ask health staff are all culturally influenced. Staff need to recognise the beliefs and values that affect our health decisions and take account of them when treating us (2)

The Concept of the Political

As a counterterrorism officer my moral duty is to protect the residents of my state from terrorism attacks and the national security of US. Therefore, I am under no obligation but to ensure I fulfill the role that I have been assigned. I am the senior counterterrorism officer in California State where there is a high percentage of Arab American citizens and immigrants. Thus over the last couple of decades it has been difficult to detect terrorists. Furthermore, infiltrating such a community has proved to be difficult thereby providing a loophole for the increase in terrorist activities.Infiltrating the Arab American Community To curb this demise I will commission FBI agents to act as my spies by posing as Muslim worshippers in the California mosques. This decision may be perceived as a violation of human rights and the freedom of privacy enjoyed by other citizens. However, in the actual fact this initiative is among the criminal responsibilities that are bestowed on counterterrorism officer. Moreover, it is a counterintelligence activity that ensures protection of the US national security by providing important information to the FBI body and the government.The rights to perform counterintelligence activities have been governed by the National security of 1947 which was amended in 2004 by the establishment of the Intelligence Reform and Terrorism Prevention Act. Furthermore, the commissioned FBI agents will not commit any wrong doing offences (Uwe, 2007). I will also employ informant to live amongst the community. The informant will mainly be ex-US military officers whose credentials are remarkable and stimulate the required standards.I prefer using ex-military officers because they are competent, trained to serve the nation thus will thoroughly understand the importance of their assignment and the need for them to keep their identity in discretion. The agents will regularly be monitored to prevent the development of discrepancy behaviors against ethical and mo ral norms. I will also make use of biometric fingerprint procedure for all travelers leaving and entering the California state. It may be argued that this tactic will detain people unnecessarily thereby wasting their time and subjecting them to measures and challenges that are unjustifiable.However, the initiative will enable the California Homeland Security Department to prevent identity theft, use of fraudulent documents and terrorists from gaining access to the state thus enhancing the national security and safety of California residents (Schmitt, 2007). The Status, Rights and Protections offered to Culprits of Terrorism In an attempt of increasing the efficiency and effectiveness of counterterrorism an executive order authorizing the interrogation and trial of foreign terrorist suspects and illegal combatants by a special military tribunal was passed in 2001.Therefore, an ex-American citizen captured in the United States in the act of terrorism should be considered as an illegal enemy combatant. Thus I would not hesitate to hand the culprit to the jurisdiction of the military commission of the United States, an act that will be in accordance with the (Military Commissions Act (MCA) of 2006 that was passed by the Congress introducing the concept of illegal combatant into US legislation. Furthermore, the concept of illegal combatant enemies has been accepted by other nations who have willingly handed over their sovereignty in this context to the US (Gill & Sliedregt, 2005).The establishment of the above legislations withdrew all the protections that were accorded to ex-American citizens. The same applies to foreign nationals caught engaging in terrorism in US, American citizens fighting American forces abroad and foreign nationals that are non-military officials fighting American forces abroad. The above are all illegal combatant enemies of the state and thus also deserve to be tried before the jurisdiction of the military commission without the provision of Habeas corpus rights.The Habeas Corpus is a provision given to detained culprits to appeal for their release incase of being detained unlawfully. The above subjects are liable to torture in the event of collecting information that would increase the efficiency of the government and military to provide the US state national security. Therefore, I would fully support the idea of implementing torture as a method of extracting useful information to such culprits in an attempt of protecting the California residents (US Congress Joint Resolution, 2001). Perspectives Concerning Just WarJust war is perpetuated by states in an attempt of protecting themselves from aggressive attack from other nations. However, for just war to be justifiable it should be used as a last resort problem of solving the conflict that exists that is after all non-violent mechanisms of resolving conflicts are exhausted. Just wars should only be perpetuated by bodies that are recognized by the society as legitimate. A just war should be initiated if the presumed end results are beneficial where its success is guaranteed to prevent death and suffering of innocent people in accordance to moral vices.The death of civilians can only be justified if they were accidentally killed by being in the vicinity of the military targets. Therefore, just wars should initiate long lasting peace between the nations that were under conflict. Furthermore, states are not supposed to use force when initiating just wars and in instances where such force must be implemented it should not exceed the injury or suffering caused. The war on terrorism can thus be classified as a just war because it adheres to the above principles.However, it can cease to be a just war if its goal is to spread terror, subject war on a non-state organization and if it aims at killing and hurting civilians (Fotion, 2007). Anti Americanism involves the negative aspect that individuals and state have over the political, economic, social and cu ltural values of US. Anti Americanism has adversely affected the national security of US due to introduction of foreign hostility towards the US state for instance terrorism, thus curbing the effective attainment of stipulated US policy goals.Anti Americanism also affects the ability of US to conduct businesses abroad. This is unethical and thus not justifiable therefore individuals that perpetuate the stimulation of violent acts against the American state should be held accountable for their actions and thus are liable to stand trial before the military commission. The US government has a right to protect the national security of the country by dealing with schools, mosques and charities that indirectly support terrorism while actually not directly engaging in the terrorism activities.The government prosecutes such individuals or organization with the aim of eliminating the terrorism concept and support that the individuals and organizations offer (US Congress Joint Resolution, 200 1). USA PATRIOT Act The enactment of the USA PATRIOTIC ACT after the 9/11 attack has substantially reduced terrorism in United States because the surveillance and investigating powers of the US law enforcement officers was increased especially with respect to internet use.However, if I were in Congress I would vote for the renewal of the Act to amend it. This is because the Act was enacted in haste without being subjected to Congress debate and house report to declare the consent of Senators. This fact resulted to the omission of a balance between civil liberty and stipulated legislations (US Congress Joint Resolution, 2001). Word Count: 1190 Reference List Fotion, N. (2007). War and Ethics: Just War Theory. New York: Continuum. Gill, T. & Sliedregt, E.(2005). Guantanamo Bay: A Reflection on the Legal Status and Rights of Unlawful Enemy Combatants. The Utrecht Law Review, 1 (1). Retrieved on July, 6th, 2009 from http://www. utrechtlawreview. org. Schmitt, C. (2007). The Concept of t he Political. Chicago: University of Chicago Press. U. S. Congress Joint Resolution (2001). Authorization for Use of Military Force. Public Law, 107(40), 115 Stat. 224. Uwe. S. (2007). On the Ethics of War and Terrorism. Oxford: Oxford University Press.

Sunday, September 15, 2019

Neem Oil

NEEM (Azadirachta indica) OIL USED IN AN OIL BURNER AS INCENSE MOSQUITO REPELLENT LEADER: OCAMPO, YSABELLA ASST. LEADER: BALASOTO, JANUS MEMBERS: ALLASAS, PATRICIA CASTANARES, JASON MIRANDA, CHRISTIAN NEEM (Azadirachta indica) OIL USED IN AN OIL BURNER AS INCENSE MOSQUITO REPELLENT INTRODUCTION Mosquitoes are well-known pests to the entire human race. Later in the 90s, they discovered that these arthropods are also carriers responsible for transmission of devastating diseases to mankind. They transmit diseases by feeding on blood from vertebrates, including us humans.As years gone by, many studied: the relationship between the mosquitoes and the diseases they carry; the possible ways of eliminating or preventing the spread by these diseases in areas observed to have a large number of victims. Mosquitoes thrive in moist and relatively warm environments just like what Tropical Countries are. Tropical Countries are home to most number of species of mosquitoes. Our country, the Philippin es, is among the Tropical Countries. Culex, Aedes, and Anopheles are among the most common species of mosquitoes and they carry a vicious disease namely Dengue, Malaria and Yellow Fever which can kill a human.These diseases are common yet deadly diseases to us and the number of victims are still drastically increasing. This leaves some authorities arguing whether mosquitoes are the most dangerous animals to mankind. The average life span of the female mosquito is three to 100 days; the male mosquito will survive 10 to 20 days, but we are not waiting that long for the mosquitoes to die for us to be safe. Neem oil is a natural substance extracted from the seeds of the neem tree (Azadirachta indica), an evergreen native to India.Long used in certain systems of traditional medicine (such as  ayurveda), neem oil is thought to offer a number of benefits when applied to the skin and/or hair. Neem oil contains several fatty acids thought to be beneficial to the skin, such as oleic acid an d linoleic acid. Some proponents also suggest that neem oil can act as a  natural insect repellent. Known as â€Å"azadirachtins,† certain compounds found in neem oil are thought to possess insecticidal properties. (Wong, 2012) In 1994 the the Malaria Research  Center  of Delhi, India tested whether kerosene lamps with 1% Neem oil can protect people from mosquito bites.For that test they burned the lamps in living rooms, and from 6 pm to 6 am caught the mosquitoes sitting on the walls and those attracted to human bait (i. e. volunteers). Neem oil clearly reduced the number of bites on the volunteers and also the number of mosquitoes caught. The protection was greater against anopheles species (the ones that transmit malaria) than against culex. A 1995 study at a field station at the Malaria Research Centre in Ranipur, Hardwar, India tested a mix of 2% neem oil mixed in coconut oil.They showed that applying that mixture to the skin provided significant protection from va rious mosquitoes. It worked best against anophelines, offering 96-100% protection. The malaria transmitting anopheles mosquitoes fall into this group. The numbers for other species were 85% for aedes (carries dengue fever), 61-94% for Culex spp. (can carry West Nile virus) and 35% for Armigeres. In 1996 the Malaria Research  Center  of Delhi, India did another field trial with kerosene lamps in an Indian village. Kerosene lamps with 1% Neem oil were kept burning from dusk to dawn in living rooms.They found that the lamps kept the mosquitoes out of the living rooms and that the malaria incidents of the population dropped dramatically (from about ten cases per thousand people to only one per thousand). Once the lamps were removed, the mosquitoes returned and so did the malaria. As for the safety of this method another 1996 study by the Malaria Research Centre in Delhi, India tested the effects of kerosene lamps with 1% neem oil. Clinical examination of 156 adults and 110 children did not reveal any major adverse effects after one year of exposure to 1% neem oil.This shows that depending upon  what species of mosquito you are dealing with, effectiveness of use varies. For malaria protection Neem oil is fantastic. If you combine the 96-100% protection rate of the home made mosquito repellent with burning Neem oil when sitting outside and wearing sensible clothing you are well protected indeed. A. Statement of the Problem. The number of victims of Malaria, Yellow Fever, and specially Dengue is drastically increasing as PIA or Philippine Information Agency has confirmed. B.Objective of the Study. This study aims to know if the neem oil used as incense added with herbs and other aromatic flowers will be an effective mosquito repellent. The main objective of this study is to know if our Neem Oil Incense along with other herbs will be enough to repel the mosquitoes from our skins and prevent them from biting us and for how long will it be able to repel the mosqui toes. C. Significance of the Study. This study is significant in solving problems relating the diseases brought by mosquitoes.The incense will repel the mosquitoes that carry diseases from the citizens living in areas with a large mosquito population. We will observe if the number of victims in a specific community will decrease once the incense is implied and used. Since our research is aiming if our Neem Oil Incense will be enough to prevent the mosquitoes from biting us, this shall help our community lessen victims of the notorious mosquitoes. METHODOLOGY A. The primary materials needed for this experiment are oil burner and neem oil. Sampaguita and lemon grass will be added to the neem oil to ensure an aromatic scent.The sampaguita and lemon grass does not necessarily affect the properties of neem in repelling the mosquitoes. B. Neem oil  is a  vegetable oil  pressed from the fruits and seeds of the neem (Azadirachta indica), an  evergreen  tree which is  endemic   to the  Indian subcontinent  and has been introduced to many other areas in the tropics. You can buy neem oil in Research Agencies like the International Rice Research Institute located in UPLB, Phil. The sampaguita’s and lemon grass’s juices will be pressed with 1 ml of water until their juices are extracted.The juices of sampaguita and lemon grass will be added to the mixture. This will improve the scent of the neem mixture. The mixture will be placed in the oil burner. We will light the burners for 6-10 hours. There will be 3 cages each having two hours of difference. Cage A’s burner will be lit for 6 hours. Cage B’s burner will be lit for 8 hours. Lastly, Cage C’s burner will be lit for 10 hours. We will observe if the number of hours the burner will be lit has a great effect in the â€Å"repellance† of the neem oil.Since we are aiming on how to repel mosquitoes, we should know first how to attract them in order to know how effective our research will be. We will lure mosquitoes by putting on sweet-smelling lotions or creams. Invest in floral-smelling perfumes. To mosquitoes, these products are sweet-smelling like blood. These fragrances cause the mosquitoes to associate their floral scent for a possible blood supply. And then, as said earlier, we will test each cage with different number of hours. REFERENCES: Ways on how to attract a mosquito.Retrieved from: (http://www. ehow. com/how_8264153_attract-mosquito. html) Reviews of Related Literature. Retrieved from: (http://www. terawet. com/Mosquito_Control_by_Neem. html) Diagram of Comparison. Retrieved from: (http://www. doh. gov. ph/sites/default/files/2012Den28WMR. pdf) Information about Aedes. Retrieved from: (http://en. wikipedia. org/wiki/Aedes) Information about Anopheles. Retrieved from: (http://en. wikipedia. org/wiki/Anopheles) Information about Culex. Retrieved from: (http://en. wikipedia. org/wiki/Culex)